Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

  • Brkdncr@lemmy.world
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    20 days ago

    This should surprise no one. The reception was poor, delivery was poor. It’s a niche market item in an existing niche market. On top of that, the de facto spokesperson of Tesla isn’t well liked by a lot of potential buyers.

    • TheFogan@programming.dev
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      20 days ago

      I mean off the bat that’s one of the worse combinations of people/product I’ve ever seen. I mean off the bat electric car’s target market is people that want to think they are doing something better for the environment.

      So… then the guy making them goes loudly in the “fuck the environment” group.

      To top it off though, Cybertruck itself always confuses me. I don’t know who the target audience is. The original tesla’s I could look at and think, that’s a cool car, if they ever came down in price I’d be interested.

      Cybertruck you look at and think… What a car would look like if you scaled up games from the 32/64 bit console era and made them HD without increasing the polygon count.

      • thanksforallthefish@literature.cafe
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        20 days ago

        The target audience is monied tech bro millenials who really wanted a warthog out of Halo.

        The problem is that the overlap between tech bros and nazi lovers is definitely not 100%, probably not even 10%.

        • mosiacmango@lemm.ee
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          20 days ago

          The problem is that the overlap between tech bros and nazi lovers is definitely not 100%, probably not even 10%.

          Dont be so sure about that ratio. Plently of “got mine, im all bootstraps” tech bros. Id put the number at about 70/30% against nazis, but no better.

        • catloaf@lemm.ee
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          19 days ago

          If they wanted a Warthog, they should have gotten a Jeep.

          Or built one. There are at least three fully functioning Warthogs out there, I think. I’ve seen the one at Weta.

      • aramis87@fedia.io
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        20 days ago

        My problem with Tesla is that so many things seem half-unthinking, half-finished or half-assed:

        Unthinking: I know! I’ll put a ledge in from of the headlights, so snow can pile up while I’m driving!

        Unfinished: all the seam mismatches and eternally unfinished-but-really-close! full self-driving (it ain’t gonna happen).

        Half-assed: that recall they had to do because sometimes the latch doesn’t catch properly and the hood flies open when you’re driving and blocks your view. Tesla’s solution isn’t to fix or replace the hood latch so this doesn’t happen; they push a software up that monitors the hood latch and pops up a warning, telling you to pull over and check the hood latch. Because apparently fixing the issue that their poor design (see #1) and bad implementation (see #2) doesn’t warrant an actual fix, they’re just going to fob the risk , the cost and the work off to the customer.

        • Kichae@lemmy.ca
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          20 days ago

          I like the theory that Tesla had a long term roadmap before Elon scooped it up, and that he wasn’t able to do too much to disrupt that in the early years because he was focused on LARPing as Tony Stark on the Internet, and the team that developed around him to insulate the company from him were reasonably good at their jobs. But even the best can only hold back so few bad ideas while keeping up the illusion, and the result has been gradually diminishing amount of ass.

          Until that roadmap ran out, and/or Elon stopped being distracted, resulting in them designing and building the Elon.

      • moleverine@lemmy.world
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        20 days ago

        We’re not all buying EVs for the environment. I bought an EV because I think the car is cool and it’s really enjoyable to drive. It’s nice that the “gas” is also significantly cheaper, but that wasn’t high on my list of reasons to get the thing, either.

        The EV owners I’ve talked to didn’t buy them for the environment, either, but I haven’t talked to any Leaf owners or anything. Maybe they’re more environmentally conscious. It being better for the environment long term is definitely nice, and I hope progress continues on batteries made with less toxic components.

        Thankfully, I did not buy a Tesla and they were never on my list of options because of Elon. So he definitely alienated a customer due to him being an awful human being. I also won’t use any of their charging stations, since I don’t want them to profit off of me.

        • proudblond@lemmy.world
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          19 days ago

          You could say we bought our Teslas “for the environment” in a way, though a bit roundabout. When we bought them (2018), it was after having previously leasing a Leaf which had shit mileage and poor performance over 40mph. We wanted to signal to the industry with our dollars that we wanted the EV movement to succeed. Because apparently money is the only thing they listen to. We knew full well that EVs were only a step toward a greener future or whatever but we wanted the industry to take that step and understand that being environmentally friendlier was important.

    • corroded@lemmy.world
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      20 days ago

      “Isn’t well liked” is quite the understatement. “Despised” is more like it. I actually like the way the cybertruck looks, I think the technology is interesting, and if I really wanted to, I could probably afford one.

      I wouldn’t drive one if it was given to me for free. I’d rather take a taxi every day than drive a public display of support for the treasonous fascist manchild that owns the company.

      Tesla’s second biggest problem is their shit standards and quality control. Their first biggest problem is their shit corporate leadership.

      • Yerbouti@sh.itjust.works
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        20 days ago

        I swear that every time I saw one, the people around would point and laugh. 100k+ to drive a car that is always broken and mocked by everyone is quite expensive.

    • snooggums@lemmy.world
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      20 days ago

      Plus the initial sales were to people who had already committed to preorders at a lower price for a truck that was hyped up to be far better than the end result.

      Cybertrucks are basically No Man’s Sky but without the possibility of being good in a half decade.

      • Optional@lemmy.world
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        19 days ago

        Cybertrucks are basically No Man’s Sky but without the possibility of being good in a half decade.

        Dag, yo. 🔥

    • Hildegarde@lemmy.blahaj.zone
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      20 days ago

      “niche market,” is a way of saying they made a bad product few want.

      pickup trucks are hardly a niche product especially in the us

  • floofloof@lemmy.ca
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    20 days ago

    The best thing they could do for their sales is get rid of all ties to Elon Musk.

    • BrianTheeBiscuiteer@lemmy.world
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      20 days ago

      I definitely would’ve considered Tesla as my first EV but as of now they’re dead to me. If he was completely gone then that actually becomes a selling point for me.

      • ms.lane@lemmy.world
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        19 days ago

        Or even better, get Olivier Boulet (of Mitsubishi infamy) to do their future designs so we can put the company out of its misery.

      • snooggums@lemmy.world
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        20 days ago

        Also have anyone who understands basic car design point out why shit like door opening buttons are a terrible idea in emergencies. Or why requiring thr doors to lock during a software update is stupid. Or why putting electronics not designed for extreme heat is terrible. Or that trying to use cameras in bad weather isn’t any better than human eyes…

        • floofloof@lemmy.ca
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          19 days ago

          I’m sure people pointed out all of those things and were overruled by the Nazi manchild in charge.

        • andyburke@fedia.io
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          19 days ago

          It’s all 5d chess technology that us plebs would never understand, what with our preference for simple, maintainable shit.

    • CosmoNova@lemmy.world
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      19 days ago

      While true this still won’t make the Cyberdrumpf meet EU regulations. You can’t make it street legal here.

  • sorghum@sh.itjust.works
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    20 days ago

    It’s the price. I want a truck, not a Cadillac with a bed. A truck is meant for work not be a pavement princess. $50k was already high and the truck market is still stupid on price with most trucks going over $60k and Cybertruck starts at $75.5k. If the price was what Elon said when he announced the Cybertruck, it would be flying off the shelves $40k

      • AA5B@lemmy.world
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        20 days ago

        As and when announced, it would have been one of the cheapest EVs. I’m not interested in a truck, but that announced price and done of the technology they promised, were very tempting. However now we see how preorders based on just an announcement are risky

        • jballs@sh.itjust.works
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          19 days ago

          Exactly, they were taking reservations at the $40k price for a really long time. I was looking to buy an EV in 2021 and at that price, it was significantly cheaper than anything being sold. I laughed at how fucking ugly the thing was, but it was so cheap that I didn’t hesitate to put down a reservation.

          Then when it was released, it was like $100k. Ain’t no way am I paying that for that piece of shit. And in the meantime, Elon went full on Nazi. I could kind of ignore his dumbfuckery back in 2021 but not now.

  • thejml@lemm.ee
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    20 days ago

    Turns out the group of people who look at mid nineties Laura Croft and think “that low polygon count asthenic is exactly how I like my women and trucks, I’ve got lots of disposable income to buy a truck that can’t do many truck things well, and I’m glad a far right ketamine fueled tech bro is running the company!” Is a small number of people.

  • IninewCrow@lemmy.ca
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    20 days ago

    I just had a talk with a friend of mine in southern Ontario who lives in a farming rural area. He likes cars and often does searches for used vehicles in his area. In a 200km area around Branford, there are over 200 used Teslas on sale down there over the past month or two because people are dumping them because they don’t like the brand.

    • scarabic@lemmy.world
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      19 days ago

      The well moneyed sort who buy Teslas also like to change cars more often than the rest of us. Some of them are going to even more expensive brands like Rivian, and there’s a huge array of less expensive, more practical options.

      Here’s how I personally see the brand transformation. I don’t believe these people are so principled that they are dumping these cars in protest. It’s more that the appeal that used to be there: of being part of the future, of moving off gas and embracing clean tech to help save the world… that little halo just isn’t part of the brand anymore. I see Teslas all the time where I live with license plates like “BYE CO2” and “LOL GAS.” But no one is going to hop on board that Tesla hype train any longer. They are no longer novel, they no longer virtue-signal and yes have actually become a bit icky. But I think we’re just seeing the end of the mirage, not really any kind affirmative lashback.

  • hark@lemmy.world
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    19 days ago

    I am shocked they sold as many of them as they did. I get that there are mindless fans, but this is quite an expensive and ugly commitment to make.