- YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
- Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
- Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
No, this can’t be. They took all of our personal information so they could use AI to tailor ads to exactly what we wanted at any given moment.
/s
Who could have foreseen this? s/
This battle was lost before it started. Sad thing is, if they weren’t so goddamn obnoxious with the ads it wouldn’t even need to be a battle. As it stands, YouTube without ad blocker is damn near unwatchable.
Absolutely! Everything on YouTube is somehow predicated to getting you exposed to some kind of advertising. Absolutely everything!
They’ve min maxed it so hard that without the various plugins that I use in Firefox YouTube would be almost completely unusable.
Just like the rest of the internet …
I remember when google search had one text-based ad. Bearable.
The guy who decided to start the battle increased ad revenue for a week so he got his bonus, that’s all that matters.
“I’ll glady tank YouTube’s revenue tomorrow for an extra dollar today.”That’s just executives in general. And on the wayout they’ll leech a golden parachute.
Dangit. Now I want a burger…
YouTube has been a dumpster fire for many many years now and it continues its slide down.
Patreon would not exist had anyone over at YT had focus beyond the next two quarters.
Sooner or later an actual real contender will be created, and you’ll see YT’s knee jerk reactions with a surprised Pikachu meme in full effect.
Patreon and sites like it exist as a hedge against YouTube banning your channel.
I think its more likely that YouTube will shut down and be replaced by nothing. Its existence has never made sense as anything but an act of charity from an organization with tech resources to burn.
Remember that Google bought YouTube only AFTER it was successful for several years. This was also before Google turned evil.
There are a lot of unprofitable startups that get purchased speculatively based on other factors like their user count. The idea being the buyer thinks they can monetize.
This was more like a merger with Google being the larger company. YouTube was already very successful.
I would love it but I don’t see it.
It costs an enormous amount of money to host video content, doubly so when you need to replicate it across servers. I have never seen another company come close to usurping them.
I agree. We don’t get a new YouTube, we get whatever comes after YouTube—some new modality.
Yeah, The problem is, the price on YouTube is so incredibly expensive because we have to pay for a million script kiddies worth of useless videos to be uploaded and permanently stored everyday.
If someone made a competing system where you had to pay a small amount to host a video and then it turned around and paid you once you’ve got enough eyeballs that would be a far more sustainable model and cause people to police their old underperforming content.
There’s a large war going on behind my uBlock plugin.
Pro tip: open YouTube in Chrome, signed into your YouTube account. Allow the algorithm and your subs to continue recommending videos. Find one you wanna see. Copy link address. Paste it into Firefox with adblock, not signed into Google/YouTube. Prosper.
Just watched a YouTube video on my PS5 earlier today while cooking a food and saw for the first time that they will shoot an ad with a “next” button that skips to another ad, and then there’s a “skip” button countdown. Ridiculous. I wouldn’t bother with adblock if the ads were reasonable.
Here’s a free idea, YouTube: build in the ability to add videos to a simple temporary queue and then only put ads in at the very start or very end of videos so they aren’t intrusive.
If you have Plasma Integration (KDE), you can create a task for sending the link directly to Firefox without copying and pasting. Plasma Integration shows as a context menu item inside chrome, if you use KDE.
Here’s a free idea, YouTube: build in the ability to add videos to a simple temporary queue
You can have that by paying for youtube premium, they want you to sign up.
I’m not tempted to sign up for something if I don’t even know what the features are. Maybe some of their dumbass ads should be for their own fucking product lol. I assumed that it was free from ads, and I think you can download videos and play with your screen off on your phone? Idk, Vanced has been great for me on my phone. And I wouldn’t have bothered to get that set up in the first place if the ads and lack of features weren’t so disruptively intrusive. If they find a way to shut down every way of getting around their overreaching bullshit, I’ll opt to fund a few respectable creators directly rather than pay for the platform.
And I wouldn’t want to bother building a queue in the first place unless it were in order to manage ad breaks. Putting that behind a paywall defeats the purpose of what I’m proposing. You can already build playlists all day long.
Presumably the algorithm feed will stagnate or even deteriorate if it sees you ain’t watching what it’s suggesting.
That free idea reduces (potential) ad watch time which reduces money, so there’s no chance they’ll implement it.
If they thought they could get away with serving an ad every 15 seconds, they’d do it.
what I do is open a containerized tab on firefox so that youtube has no history enabled and doesnt fill the page with obnoxious content then I search for what I went there for then I close the tab so everything is purged. for my subscriptions I use a container on my server that downloads their videos and ads them to my plex server so I can watch them there when I have time to watch stuff its all in one place
Watch time affects your recommendations, so this isn’t a great solution
After watching, click do not recommend and say that it’s because you’ve already watched it. Problem solved.
And now YouTube thinks you hate that video, so your recommendations are less relevant unless you’re willing to do the survey every time.
lol no they arent.
Youtube is waging a war against their customers. If they win, they lose; and if they lose they win.
if only there was a simple easy solution
Once upon a time Google used few and non-intrusive ads. The ads were soo well-placed and relevant, that they almost seemed like a service to the user, rather than being forced upon you. Some of us even added exceptions for Google ads in our ad blockers, so we would not miss out.
I miss those days.
The ads are so obnoxious and frequent. It just kills it for me.
I know the reply I’m gonna get…
Then they killed the competition and there was nobody left to stop them doing to you with ads what the farmer does with geese to make foie gras.
I unblock ads on AVForums. And honestly, the ads are either really well targeted (because I’m probably going to buy that amplifier eventually), or random ebay stuff.
If they started serving up the generic “reduce belly fat in 2 seconds with this simple trick” with some AI generated picture, I’d re-evaluate very quicly.
Meanwhile these days every time I happen to use Youtube without an adblocker I get the same car insurance ads that I’ve gotten for the last 4 years.
There are some ads that I’m fine with, but they have to be clearly an ad, and related to the content on the site, not based on my previous interactions, nor using tricks to disguise ads as part of the content.
On documentation pages: sure just have a thing related to CS courses, on pirating and streaming sites advertise VPNs, on horny sites advertise horny stuff, and casinos and sports advertise gambling and sports betting. But DON’T make the ad look like a section in the documentation, like another download button, like another horny video on the site, like another casino game or segment of the sports analysis. If I want to explore the ad I will, stop trying to trick me else I will try to block and avoid you entirely! If I figure out that are you spending more effort trying to trick me the less interested I will be in the product you offer.
disguise ads
While the intentions behind this are mostly evil nowadays, there’s also the design aspect to be considered.
Imagine a nice, modern and minimal UI, and suddenly some flashy colorful element in the feed. it just hurts a designers feeling.
That was almost a decade ago or even before. I remember adockers recommending white listing search engines or recommending to disable non-instrusive ads to support websites.
I don’t know of any day where I unblocked ads and felt good cause they were targeted directly at me
I forgot where I heard this::: If there are fewer, more relevant ads, Google and YouTube should be able to make more money with fewer ads.
The advertisers though want more ads even though they are less affective. As it forces the cost per ad down.
It is totally backwards…. ¯\_(ツ)_/¯
Then google got greedy and ruined it’s own ad service. Imagine google would’ve stopped at this early point. A single, non flashing banner ad would generate as much as 5 multiple second video ads do now. But ads got used more and more inflationary, to the point where we are now.
I’ve been downloading my subscriptions and loading them into Plex. Plenty of room for improvement in that system, but I get a nostalgic hit of YouTube long ago. Man, it’s fallen so far over the years.
Also related, I’ve hit 2.4TB of internet use for the first time last month doubling my previous record.
Which downloader do you use?
Not OP but I use the arr family of services (Sonarr and Radar, though there are more) and NZBGet as my downloader.
Lol NZBGet is not typically used for getting free content.
It’s one of the preconfigured downloaders for sonarr and radarr which is really a fancy front page for adding media from usenet? So, I would disagree.
Well… if your idea of “free” content is something you don’t pay for then yes, but if your idea of free content is something that was intended to be distributed for “free” then no.
Is it free if it supported by ads?
People don’t use NZBGet for that reason. It is literally a platform & distribution model primarily intended for pirating content in a way that is much quicker and more reliable than torrents. Usenet would probably have died without NZBs.
There are several out there using yt-dlp. Tube archivist, tube sync, etc. They are fairly straightforward to set up in docker if you use that.
Probably yt-dlp, it’s a pretty popular and relatively simple terminal application.
Literally doubling down lmao
Imagine being on the YouTube ad team…that has to be the most depressing team in tech history. Your whole existence revolves around peddling ads before people can watch the ads they want.
I’m sure they make enough money to not care. Being in the part of the company that brings in the dough is generally a pretty good position to be in as well.
It’s the only consumer product they haven’t canceled.
Gmail would like a word
Even better, you work for one of the wealthiest corporations in the world with virtually unlimited resources at your disposal, and you still get your asses handed to you by a handful of people with laptops.
If they didn’t have to support the web, and various legacy platforms, the could lock it all down with drm more easily.
All the eggs in one basket? Computer nerds would never allow that.
Hence Google’s proposal to DRM the web
And people’s response has shown its not easy or even working.
in tech*. most people don’t even know or care about it
That’s far less true now that they’re breaking the functionality of tons of adblockers that it was a few years ago.
most normies i know don’t care about it.
i have no idea how they use the internet without them, but here we are.
and it’s potentially an existential threat.
Your whole existence revolves around peddling ads before people can watch the ads they want.
Ah, what. Who wants or likes to watch ads at all?
A lot of creators have just turned into corporate shills. I stopped watching ETA Prime’s channel about tech reviews because it was becoming pretty clear that mostly everything he got was paid for by the company. Also, most creators are putting their own ads into their content.
I don’t follow those creators!
The best part of YouTube is the small creators who are just making videos as a hobby. Once they get so big they start shilling products they wouldn’t use themselves I drop them like a hot potato. For the most part that doesn’t happen though because I prefer niche topics and creators that don’t have “sellout” personalities.
Welcome to Youtube. It’s ads all the way down. Unless:
Firefox browser, Ublock Origin extension, Sponsorblock extension
Save 40% of your viewing time for actual content and send tips through creator’s Paypal or whatever.
I hope nobody lets them know that Firefox on Linux has never shown ads for any of their content.
Don’t worry. Linux is only 4% of the total computer market. They aren’t bothered with you because Linux isn’t worth it.
Oh well, sucks to be us! /s
That’s fine, we’re happy to keep the better choice to ourselves. 😆
YouTube is just on demand TV with extra steps these days. I’ve stopped watching videos, I have an LLM transcribe and summarize for me now. 99% of the content of a 10-15 minute video can be summarized into 1 or 2 pages and read in under 2 minutes.
I think I need this, finally a real use for ‘ai’.
The amount of how to videos you have to watch through, when all you want is one little piece of info you should be able to search or scan for has been a problem since before the internet figured out how to increase clicks by making a web page in to slides.
Can you link me a how-to video on how to get startedt and send me a summary from your working setup?
I have an LLM transcribe and summarize for me now.
Only a matter of time before LLMs start injecting their own ads into these responses.
Nah, local LLMs are easily in the range of transcribe/summarize. I bet you could do that nicely with llama 8B without even needing a gpu.
Cant wait to have these
Local and open source
By that point I’m pretty sure we’ll have an effective compact model that can run locally and transcribe downloaded videos on reasonable hardware. Or you can just sic a paid model like chatgpt on the task. The corporate Internet is entirely focused on subscription service models now, unless you run the model yourself on local hardware you’re going to end up paying someone somewhere a service fee.
SmartTube for Android TV is a must as well
I know right… Why should content creators be able to make money from content. Am I right?
The same reasons as open source software devs.
Some content creators but not most of them. A lot of open source software advertises too.
You’re joking, but you’re right.
Once the content has been created, the near-zero marginal cost of online distribution makes the concept of charging for copies wholly untenable.
The furry community figured this out years ago, our creators work on commission or paid subscription through Patreon or one of its ilk. They (mostly) don’t care where you freely share their work because they already got paid.
The knives are out for Patreon. Apple is looking to carve a big chunk out of that revenue. Google and Amazon (owner of Twitch) will not be far behind. Believe me, Google and Twitch are very unhappy that creators skip the platform monetization methods and just tell viewers to go to Patreon to bypass the heavy commissions.
Patreon deserves to die, their cut of the subscription income is extortionate for what amounts to a very limited web hosting platform.
Open-source alternatives like Mirlo or Cloud Patron will take its place, it’s only a matter of time.
Or SubscribeStar or any of the other alternatives.
Great time for Patreon to expand more into content delivery.
Patreon is jacked to the tits with vc money and enshittifying at a breakneck speeds. Done expect goods innovations from it in the future
- Reviews
- Trailers
- Reactions
- Travel vlogs
- Beginner tutorials
To some extent, these types of videos advertise or promote a product, service, or experience.
I’ve clicked in to see a movie trailer, which is basically an ad, and had to watch an ad before I could watch the ad
People watch an ad for the privilege of watching a movie/show/game trailer all the time.
I have no problem watching a ad for a video but when I have to watch an ad just to see if I am interested in watching the video is where I draw the line. Forced ads before the video starts is the worst. Give me a min or two before forcing an ad. If I am looking for help for a particular issue I don’t want to watch ads after ad while trying to gauge the video.
I get what you’re saying but I’ve reached a point in my life where I really don’t give a shit and there is absolutely no way I’m watching ads. I’m also not paying google for anything they offer.
Yea…I’m old enough to remember when that was the content that paid for the platform. Putting an ad on top of that is fucking soulless vampic greed.
Welcome to the new Google. It’s rent seeking all the way down.
So tell the content creators you like that you don’t like YouTube. While YouTube Premium is the same price as like two coffees a month… Maybe your content creator will help you if you can’t afford it.
Well, to begin with, both the watcher and the creator are clients of the platform. Both sides feel bound to it, even if both dislike it.
Then, YouTube premium is literally 20 machine coffees a month in my first world country. 15 if they’re done by someone. You seem to be speaking “privileged minority”.
I’m sorry… I didn’t realize the reason that there are so many Starbucks in America, like literally caddy corner from one another is because their customer base is the “privileged minority.” I’ll have to remember that line.
In all seriousness, you could argue that ads prey on poor vulnerable people unable to afford YouTube Premium that just want to use it to learn, and that would be a semi-coherent argument.
What you are trying to point is that in the United States of America (and maybe Canada) you people have coffee that’s so expensive that two of them pay for YT premium. You’re only missing out on most of the internet (eg. Not the US).
Starbucks is notoriously expensive and nobody refers to it as coffee round here. Starbucks in my first world country is considered something for hipster digital nomads. You can’t find them outside areas with tourists as everyone else is happy with “regular” coffee that’s literally 10 times cheaper.
Saying that two coffees equate to YouTube premium while using Starbucks as a metric is like saying that a car only costs a watch or two while using a Rolex as the reference watch. If you consider a Rolex to be your reference watch, cool, you’re a privileged minority.
All corporate IT jobs are depressing, because working in a corporation isn’t something that a thinking person is equipped to do.
At least you can tell your boss “I’m working on it!”, sit on your ass, and every 6 months add one more little UI or formula change which “finally stops adblockers” but is defeated within 3 days.
Yeah I don’t believe they really put their hearts in it. If they truly wanted to force you into watching ads, they’d manage. Their team is just not that interested.
Their team is probably using adBlockers more than the rest of us. They understand the depth of the surveillance baked into those ads.
And because they have to test the ads.
What’s YouTube?
There’s no winning a perpetual game of whack-a-mole, especially when having no moles (=viewers) left also means that you lose.
- Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
That is the best part of it! A very welcome change! Basically the first step of becoming an independent creator, and to being able to abandon youtube for any of them.
The reason I left Twitch was because the fucking ads were unbearable. I’ve even taken a screenshot to show people that I wasn’t lying when I said I saw that Twitch expected me to sit there and listen to and watch 8 fucking ads. Ads to shit I don’t care about other than think of violent thoughts in what I’d love to do to marketers and find a way to advertise that so they get a god damn clue.
In a perfect world, maybe A ad wouldn’t be so bad. But this has gotten out of hand and out of control. We shouldn’t ever have to sit and watch a string of ads, all varying from 20 seconds to an entire minute and even longer.
And good, I hope YouTube is stupid as fuck enough to be aggressive. Drive more creators out, even hit the successes of the YouTube whores who’ve long lived on the platform. Because all that they’re going to do is affect everyone at the end of the day, all for the sake of profiting for marketers.
