• YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
  • Gsus4@mander.xyz
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    3 months ago

    The other day I visited youtube without any add-ons and concluded I’d rather do anything else than use youtube under those conditions.

    • CosmoNova@lemmy.world
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      3 months ago

      That‘s where Youtube Premium comes into play for many fools who don‘t really know about adblockers. Google‘s goal isn‘t to destroy the website, but to turn it into a much more profitable Netflix subscription based on user generated content. Sadly the enshittification of the biggest video platform will continue because enough people are willing to pay a lot for it. The site will not improve until there are mainstream alternatives that actually take revenue off Youtube.

    • QuarterSwede@lemmy.world
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      3 months ago

      It’s so bad that I 1) refuse to pay for premium so I don’t enable the behavior and 2) ended up sideloading an alt YouTube app on iOS that just doesn’t display the ads. YouTube hasn’t been able to block that one yet as it spoofs as the original YouTube app. Totally unsanctioned and a pain in the ass to keep the certificate alive but worth it. YouTube is actually enjoyable again. All that because the ads interruptions were constant. If it was every 15 min or so I wouldn’t care, but every 5!? Get the hell out of here!

      • towerful@programming.dev
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        3 months ago

        I remember watching some video, falling asleep for a few hours, then waking up to a livestream of an ad. One of those “skip after 5s” but it was a livestream, so it just kept playing. I couldn’t believe it!

      • webghost0101@sopuli.xyz
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        3 months ago

        Yt-dlp download script + text file with fav channel urls + jellyfin.

        No bullshit, saves bandwidth.

        Also look into invidious.

        • chiisana@lemmy.chiisana.net
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          3 months ago

          They were serving videos with ads spliced in, basically DAI in podcasting industry. I’m not sure how that experiment went, but if that’s how they’d serve the videos, downloaders will have ads embedded as well.

          • webghost0101@sopuli.xyz
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            3 months ago

            Yt-dlp supports sponsorblock, i am not worried.

            I also dont even need tools for this as my usual style of watching is with my fingers on the arrow keys to skip back and forth

            • chiisana@lemmy.chiisana.net
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              3 months ago

              I actually don’t know if/how the ad block people worked around it or if YouTube pulled back. The problem with DAI on podcast and in stream ads is that the ads aren’t always 1:05~1:35, the ad could be longer or shorter, then the next ad won’t necessarily start at the same time, and most definitely won’t end at the same time. So sponsor block won’t know precisely where the ads are, thereby making it much harder for a crowd sourced solution to accurately skip embedded ads. Hopefully they figured out a way, but as mentioned earlier, I don’t know what happened to that experiment.

              • Gsus4@mander.xyz
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                3 months ago

                I want the internet to be a network of digital libraries…communication, public events and sharing space…personal pages…services…the commercial motive starts from there and eventually consumes the rest :/

                • yogurtwrong@lemmy.world
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                  3 months ago

                  For this to happen, everyone using the internet should know HTML or there has to be a easy to use, MS Word-like web designer. And there should also be easy to use, free web hosting providers (neocities exists).

                  Owning a website as a non-techie should be normalized and be portrayed as “cool”

                • fasterthancat@lemmy.world
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                  3 months ago

                  I reckon without the rule changes in 1993-94 allowing commercial use that the internet would have turned into a significantly more useful utility with higher quality innovation than the advert laden train wreck that we have now.

              • ltxrtquq@lemmy.ml
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                3 months ago

                Do online multiplayer video games count as a commercial use? I kind of like those

    • pete_the_cat@lemmy.world
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      3 months ago

      I’ve had YouTube Premium since the days when it was called YouTube Red, so like a decade. I’ve grown used to not seeing any ads from Google and anytime I watch a video not using my account it’s torture.

      • CosmoNova@lemmy.world
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        3 months ago

        You‘re part of the problem then. It only got so shitty in the first place so they could trap people in the Premium subscription that will get increasingly more expensive and less useful.

      • John Richard@lemmy.world
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        3 months ago

        Same here. FreeTube for desktop and NewPipe are all you need though if you don’t want to pay and/or have access to music.

        • towerful@programming.dev
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          3 months ago

          As a recent YT premium-tryer, it’s amazing how many ads they put in that aren’t obviously adverts - comparing between non-premium and premium browsing.
          Not sure I’ll keep YT premium beyond the free trial, until I find more decent content producers. Even then, it’s skipping those video’s paid promotion segments.
          So it’s like paying for a streaming platform to not get ads… But still getting ads

          • John Richard@lemmy.world
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            3 months ago

            I agree… however, that is an issue with the content creators relying on using content promotions. I have noticed when skipping ahead in videos that it usually indicates in the progress bar where the promotion ends. If the content producers utilized other ways to contribute and I liked them enough, then I’d do that. YouTube now has a subscriber only feature that should help with this. There are also extensions that are supposed to block sponsors too. I don’t think YouTube has implemented any functions to make blocking sponsored ads more difficult, especially for paying users… who knows though.

    • seaQueue@lemmy.world
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      3 months ago

      Pro tip, LLMs do an excellent job summarizing YouTube videos now. I’ve never liked YouTube content, the incentives for creators are perverse and discourage conveying accurate information simply in favor of drawing out every video to maximize ad opportunities. About 95% of the content I might have been interested in could have been better conveyed in a 1-2 page blog post and read in 2 minutes instead of stretched out into a 15 minute video. Having a robot summarize that content is so much less irritating.

      • Gsus4@mander.xyz
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        3 months ago

        What do you use for that, fetch the transcript and just feed it to the LLM of your choice? Or are you talking of the actual LLM watching and summarizing?

        • seaQueue@lemmy.world
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          3 months ago

          I’ve always just used chatgpt for both tasks. I’ll ask my SO, she does more of this and she might have better tools to suggest.

      • Damage@feddit.it
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        3 months ago

        Google makes enough money evading taxes already. Not gonna help them make more.

        • John Richard@lemmy.world
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          3 months ago

          I don’t care if you use ad blockers. I get annoyed when people publish articles like… “Google is losing the adblockers war” cause then advertisers are going to start pushing harder for Google to actually prevent adblockers entirely, which they could have done already. Thus far Google, despite issues, does quite a lot of good things… Android is the only open source OS out of Apple & Windows. Android lets you install third party app stores. Chrome (Chromium) is open source… etc.

          These users writing this content don’t even develop the apps to block YouTube ads. If you’ve ever explored the APIs by YouTube, then you’d know that Google despite pushing ads for users without blockers, is still rather friendly to third party apps.

      • Gsus4@mander.xyz
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        3 months ago

        Is that what they are trying to do? Push crap ads and try to kill adblock to get a little extra user share to pay for yet another subscription?

        • John Richard@lemmy.world
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          3 months ago

          I don’t care if you block ads… but to act like Google owes you and that you deserve free content is called entitled.

          • Gsus4@mander.xyz
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            3 months ago

            Google certainly acts like it owes me nothing indeed, that’s why it will never be good enough to pay to watch.

      • bulwark@lemmy.world
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        3 months ago

        It’s only a matter of time until the premium users get ads. Just like Netflix, and cable TV before that. You will inevitably wind up paying to be advertised to.

        • John Richard@lemmy.world
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          3 months ago

          I forgot… where can I get my free data center with petabytes of storage & 300TB/s fiber interconnects?

          • towerful@programming.dev
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            3 months ago

            I get what you are saying, but the balance is off.
            YT premium costs (edit) more than a streaming service per month.
            There are no industry leading movies or series released exclusively on YouTube.
            YouTubes benefits of premium is “not being delivered ‘skip after 5 seconds’ live streams” as an ad that will play indefinitely (or at least for hours).
            Also, streaming services provide much better series discovery. Ie, find a show you like and easily discover the start of that series, then binge watch the entire series in order.
            YT premium is basically a “play next” queue, 1080p, and no ads.
            It doesn’t (AFAIK) support creators any more. It’s literally just a fee to not-be-inconvenienced, and it’s not great at that

            • auzy@lemmy.world
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              3 months ago

              Yep… i actually looked at Subscribing. But… It’s basically mostly amateur hour and the subscription costs a huge amount.

              Even worse, I don’t believe creators even get revenue until they exceed sufficient subscribers. So most people are actually paying youtube to put benefit from other people’s video’s which they have no involvement in.

              • Alex@lemmy.ml
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                3 months ago

                When did this change? AIUI creators got a larger cut of YouTube premium views compared to ad share.

                • auzy@lemmy.world
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                  3 months ago

                  Not sure if its subscribers or views… But, I tried to monitize one or two of my videos, and it wouldn’t let me because I don’t think I had enough views or something.

          • BedSharkPal@lemmy.ca
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            3 months ago

            Wait, are we acting like YouTube isn’t profitable now? If I’m going to spend money on videos it’ll be a content creator owner platform like Nebula

      • narc0tic_bird@lemm.ee
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        3 months ago

        I’d pay for YouTube Premium Lite if it didn’t state “Note: Ads will still show on music content and outside of videos.” and if that’d make them stop harvesting all my data.