Summary
REI apologized for endorsing Trump interior secretary nominee Doug Burgum, citing backlash over his support for fossil fuel drilling and deregulation.
CEO Mary Beth Laughton, who took over March 31, called the endorsement “a mistake” and pledged to refocus REI on protecting public lands.
The co-op will lead a new coalition, Brands for Public Lands, to lobby for conservation.
The REI Union, which had criticized the endorsement, praised the retraction. The company also faces legal challenges over alleged anti-union practices and benefits withholding.
A mistake like that gets people fired.
It is being called a mistake because it’s costing them more money than they thought it would.
“why golly golly gumdrops we had no idea asshole mcbabyeater was a baby eating freak that wanted to eat our babies, we just thought he would let us dump out trash in the local pond and lower our taxes. We take full responsibility for this one, so we’re going to start a branding coalition. Sorry, guys :(”
No shit.
Yeah I have a friend from the UK who voted for Brexit. He regrets it now and I’m like: “WHAT DID YOU THINK WAS GOING TO HAPPEN?!”
“We have many values, but the most valuable value to us is profit, far and away. As a business pursuing profit above all else, supporting this administration, and always being ready and willing to bootlick, anywhere, anytime, at a moments notice, was thought to be our best shot at the highest profitability possible for our members. Unfortunately, like most of the supporters of trump, his administration, and his best-picked people, we’re left embarrassed, and holding a (figurative) bag of shit, with nothing to show for it except for smelly hands. Sorry. Can we get a do-over?”
“We have a problem considering everyone that buys our stuff are campers that camp at these parks. We totally did not see or hear anything about this and caught completely by surprise the administration was going to do this. The “Drill baby Drill” slogan we thought he was referring to drilling for profits in OTHER people’s lands! Who are we going to sell all this crap to now?!”
The leopards have never seen such a buffet of faces to eat. Only the best buffets. The biggest. Buffets like nobody has ever seen before! Billions of faces. Ok I’ll see myself out now.
Resign, they endorsed because they thought they would be the winners, turns out it wasn’t the popular move they thought it was, now watch them burn.
Is it a new board because I’m pretty sure we all voted withhold.
“We just wanted to treat our employees like slaves! Why is he doing this to us?”
Trumps entires presidency is a big oopsie
When the mask accidentally slips.
Bei Bei REI!!!
No shit, everybody knew Trump and his team of morons was exactly that - fucking morons.
don’t forget corrupt
I though that fact was fairly obvious, but you’re absolutely right.
Choke on every rhino dick in Africa, REI.
That’s not that many (╥﹏╥)
Too fucking late
I had no idea they endorsed Trump. I will never buy from them again.
They endorsed a Trump nominee, I thought. Or was still enough for me to vote withhold and I’m not likely to shop there until it’s clear all the rot is removed.
The finding out stage is upon us
REI is corpo scum. They are not a co-op. This retraction is nice to hear but ultimately meaningless as long as they continue forcing corpo trash board candidates into their rigged board elections system.
Their union has done a decent job of documenting some of their behavior. This wasn’t an anomaly.
