Although the spectacle of influencers flaunting their affluence has long been a staple of social media, there are signs that audiences are growing tired of it. Experts say “influencer fatigue” is wearing on young people who crave authenticity as inflation rises and achieving a stable livelihood becomes increasingly difficult.
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According to data from a YPulse study shared with Yahoo News, 45% of people between the ages of 13 and 22 say influencers just don’t have the same power that they used to. About 53% said they were more likely to trust recommendations from regular people online whom they don’t know rather than creators with large followings.
Influencer marketing once offered an alternative to typical celebrity marketing. Celebrities appeal to us as salespeople because of the psychological phenomenon known as the halo effect. If someone is talented or beautiful, we assume they are highly qualified in other ways as well, which boosts sales. Influencers, who are powerful but not conventionally famous, offered a more relatable and accessible alternative. They’re far enough removed from celebrities that we can relate to them — until we can’t.
I never trusted what any influencer was selling. An ad disguised as a reddit post was way more effective on me.
I remember when these kind of people use to be called attention whores on the internet but I guess you can’t use that term when you’re shilling products
#BringBackAttentionWhores so we can go back to attention whores fatique
I think “whores” works well enough on its own, but some would argue whether it’s a gender-neutral term, so I am reluctant to use it.
Tramp is pretty gender neutral, but its double meaning as a destitute person kind of gets in the way of it having similar impact.
Some unsolicited advice
- Don’t trust anyone trying to make a living off of selling you anything, even something less tangible like a lifestyle.
- If you have extra income after living expenses, set a little aside for personal enjoyment and save/invest the rest. The future is uncertain.
- If you want to travel to far flung destinations and have the means to do so, consider skipping the resort experience. You’ll spend much less especially in developing countries and have a more authentic (relatively speaking), and rewarding experience.
Edit: Formatting.
In the 70s and 80s, if a fast talking guy with sunglasses and slicked back hair and in a checkered suit wanted to talk to you about the latest greatest thing … you knew they were selling something shitty.
Today we call those people influencers.
They were a trend back then, they’re a trend now and will die out when the next trend starts … probably brain implanted advertising inside your dreams or something like that.
It’s something that every generations grown up with …
Some babe’s talking real loud
Talking all about the new crowd
Try and tell me of an old dream
A new version of the old scene- Ragdoll … by Aerosmith … in 1987
The last point has to come with a huge caveat. Some of those developing countries are pretty unsafe outside of resorts without a guide or a local that knows where you should and shouldn’t go.
Influencer = self employed advertiser. Being a fan of an influencer is like being a fan of the insurance gecko.
What do y’all call people that make video essays or make funny skits but make money if ads? I thought most of us understood the game and weren’t hating the players as much
Video essayists. I watch them exclusively on YT and it is very important to me that they stick to their area of expertise and don’t include shady sponsorships. I think the video essayist is a very small portion of youtuber that make enough money to get by. Low quality stuff is far more effective at gaming the algorithm.
Entertainers. That is a job. I had a dance teacher who taught dance, danced professionally, did singing telegram deliveries, dressed in costume for historical tours at old places, she was just an all around entertainer, that was her job.
Influencer is different, as I understand it, that is more like the content itself is advertising. Like a social media department at a company might hire them. I guess that is also a job, but most people don’t want to watch a ten or twenty minute ad.
Entertainers. An influencer is an evolution of the model, someone who exists to hang a branded product on and make rubes want to imitate them, not someone that provides entertainment.
Creators? I just called them entertainers.
You leave Martin out of this.
He has a name!?
Well they should know, they’re a fan, obviously.
That’s a very fuckable looking gecko. Look at those scales and tell me he isn’t asking for it.
I mean… he’s pretty cool?
Keep your gecko and Flo fanfic to yourself!
I wouldn’t be surprised if a Rule 34 erotica exists starring the Geico Gecko and Flo.
Without checking or ever seeing it before, I am confident saying that it must exist.
I checked. It does.
Thank you for your service!
Link?
(NSFW and NSFL)
No, let the man cook. I wanna see where this goes.
"… Chapter 15
Jake From State Fuck
Flo woke the next morning beside the Gieco Gecko, completely ravaged. Her body still shaking from the night before. She stared deeply into the Gieco Geckos eyes and thought to herself, “no other man will ever compare.”
Then the Gieco Gecko moved his hand to caress Flos face. “Are you ready to go again? This time I’ve called for assistance.”
The door swung open. Through the door, in a gimp suit, Jake…"
keep going, I’m almost there
If this starts getting too steamy, I must let you know that I am in Texas and over 18, in case anyone needs to verify my age for adult content.
This is governor Greg abbot stay where you are state police are in route to your location
Please upload your government issued ID to proceed.
Ha nice try
Not “Influencer” - “Huckster”
This just means the next wave of influencers are going to appear to be “regular people.” There’s no such thing as neutrality or authenticity on communications platforms that exist to sell advertising space.
I look forward to the 8-bit Guy’s makeup tutorials.
im expecting ai generated mass customized ads made exactly for what triggers you, with the kinds of people you want to see/be in the places you want to be in/with the background audio as you like/using the lingo that works on you… it will be horribly wonderful and nobody can share the experiences. and when that fails to work anymore?
Well hopefully that whole house of cards will collapse.
I just follow them for bikini pics, man.
Part of the solution, or part of the problem.
I don’t understand the idea of subjecting yourself to them long enough to get tired of them
If someone is talented or beautiful, we assume they are highly qualified in other ways as well
With apologies for sounding like a cranky old man 30 years too early: in my day, we didn’t call thinking that “the halo effect”. We called it being a gullible dumbass.
The “Halo Effect” has been a known psychological phenomenon since 1907 researched by uh…Wells and someone else who I can’t remember.
I don’t want to rain on your cranky old man parade, but unless you’re 100+ years old I don’t think it was ever just “being a gullible dumbass”, it’s very much a known societal bias that has been leveraged by the advertising industry. Don’t think you’re immune to it just because you think you’re “above it”.
I was trying to be humorous lol. I know that it’s a common bias, but just being aware of it and how it’s not based in reality is enough to not act on it.
I’m not 100+ years old (though it can feel like it some mornings), but people have been aware of the phenomenon and the insidious exploitation of it for a long while and
You just made me imagine GI Joe warning kids about logical fallacies rather than just the dangers of swimming in front of the local dam.
You’re welcome 😁
We called it being a gullible dumbass.
The reality is that you’re almost certainly guilty of it. It’s human nature and to be so confident that everyone else is dumb and falls for it, and that it doesn’t bias your thoughts, is nothing but straight up arrogance.
I can almost guarantee that every person who upvoted your post, and you included, are probably more prone to it than average precisely because you think you are immune, so you don’t bother to consider checking your own bias.
What if I am genuinely a misanthrope who hates people?
Even our fairy tales and popular media often have ugly villains and beautiful (or “pure”) heroes.
Oh soothsayer what does your wisdom say of those of us who saw them as sellouts? Or those of us that aren’t enamored by consumerism? Or both?
It would appear you are the one who has normalized these things in your mind as you have accepted them as inevitables.
It would appear you are the one who has normalized these things in your mind as you have accepted them as inevitables.
This is like saying that I’ve normalized car accidents because I tell you to wear your seatbelt, knowing full well they happen.
The people who think they are not prone to these types of biases are exactly like the dopes who don’t wear seatbelts. Either because they think they aren’t prone to accidents, or are simply just dumb.
Marketing doesn’t work as well as marketers would like everyone to believe. It works better on people who believe it works.
I’m not sure how one could possibly reason themselves into that position, so I guess I’ll just have to recognize that “you can’t reason a person out of a position they didn’t reason themselves into.”
Your inability to determine how I have reasoned my way into something is about you not me.
Your dismissal of my ability to reason this and claim I didn’t reason myself into it, is a contradiction to the first half of your statement.
It would appear you are caught up by your own limitations. Your choice to project these limitations on others indicates you are incapable of recognizing others have not only different perspective but different life experiences.
Instead of just throwing out a lot of empty insults, you could have just demonstrated I am wrong by explaining your reasoning. By not doing so, you just confirmed that I am right. Well done. Thank you.
Unequivocally, what you said.
Sure, we’re all guilty of it, but telling someone that their decision making process is adversely affected by the Halo Effect might not be quite so convincing as warning them that they’re being a gullible dumbass.
If you tell someone only gullible people fall for it…well, I’m not gullible so obviously I don’t fall for it. However if you tell someone we are all flawed humans that fall for it, they are more likely to be like “hmm, when does it affect my decision making process?”
Although I’m under no false assumption that either is very effective. People mostly don’t want to admit that they are ever less than completely rational and objective.
Being aware of psychological phenomena used in marketing doesn’t immunize you, I agree. But it definitely helps.You end up sounding paranoid to your friends, but you know those are real mechanisms that are used against you.
So the kids need a more realistic representation of adulthood?
My time as a homeowner who barely scrapes by is here.
We’ll go full circle back to the days of yore when home improvement HGTV wasn’t also bundled with an irl soap opera.
Or go full Running Man with it, win a million dollars if you can tape and paint a living room with a homicidal American gladiator chasing you around with a chainsaw
This old house.
New Yankee Workshop, bro!
You already lost them by saying home owner. That’s not realistic
Realistic
Homeowner
Choose one.
what the fuck is an “influencer” anyway?
maybe it’s because I have always thought for myself, but when I hear influencer I think in my head “online attention w. hor. e. whose 15 minutes ended 15 hours ago”.
if kids are not paying attention to narcissistic craving it and thinking for themselves as a side benefit it can only be a good thing.
Say it. Say whore. You are allowed to.
Stop censoring yourself so other people can more easily appeal to advertisers. I fucking hate that so many people censor themselves so someone else can make more money.
There on lemmy.ml they likely can’t say it on their instance without it being autocensored. I also don’t agree with a lot of .ml stances but I don’t think they’re selling advertising space over there, has that changed recently?
Lmao…sounds like they should create an account on a different instance.
i was tired of it the first time i heard of it
This is a bad sign for facebook
are there influencers left on Facebook?
Yes, strangely there’s even a gaming scene on fb too. It’s a big fucking world, not being first or second still means you could be pulling millions of people.
dont worry new young people are growing up to watch this shit
This is great news. It’s about time those idiots lost their audience.
Branding is important, but brands need to be relatable to resonate with Gen Z.
Peak Capital Brain Rot.
