The new labels allow employees to change prices as often as every ten seconds.

“If it’s hot outside, we can raise the price of water and ice cream. If there’s something that’s close to the expiration date, we can lower the price — that’s the good news,” said Phil Lempert, a grocery industry analyst.

Apps like Uber already use surge pricing, in which higher demand leads to higher prices in real time. Companies across industries have caused controversy with talk of implementing surge pricing, with fast-food restaurant Wendy’s making headlines most recently. Electronic shelf labels allow the same strategy to be applied at grocery stores, but are not the only reason why retailers may make the switch.

  • MisterD@lemmy.ca
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    3 months ago

    Wal-Mart shoppers! Chocolate chip cookies are on sale at $1 for the next 30 minutes.

    Good luck!

    • pikmeir@lemmy.world
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      3 months ago

      Receipts have a time stamp, so they’d have a record of the actual price you paid. If you paid in cash and didn’t get a receipt, and if they make an exception for your return, they’d base it on when you said you bought it. You might be able to get one or two exceptions depending on who’s working. With that said you’d better make a purchase of thousands of dollars and pay in cash to make sure to get at least a few dollars back for your efforts.

  • LordCrom@lemmy.world
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    3 months ago

    Ooooo. Can’t wait till a hurricane is coming and they raise the price of water and canned food.

    I wonder how much price gouging will be permitted. If they can raise the price of water when it’s hot then could they raise it “just enough” to not get in trouble with the state when a hurricane is coming

    • Burn_The_Right@lemmy.world
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      3 months ago

      Price gouging is effectively legal in red states. Conservatives do not prosecute businesses for harming people for profit.

      • sunzu@kbin.run
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        3 months ago

        Price gouging is effectively legal in the US…

        Not sure where you live but it happens everywhere and every time there is a good opportunity to make money.

  • Zahille7@lemmy.world
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    3 months ago

    On one hand, this cuts down on paper/sticker waste and time spent making and printing new prices and such.

    On the other, I don’t like that they could just change the price whenever they feel like. Though others have said multiple states have laws against changing prices during the business day.

    • gt24@lemmy.world
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      3 months ago

      Though others have said multiple states have laws against changing prices during the business day.

      Suddenly it makes a lot more sense why Walmart doesn’t want to be open 24 hours a day…

      • Zahille7@lemmy.world
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        3 months ago

        I mean, even if they went back to 24 hours, I’m sure it would still be able to change at a certain time, like midnight or something.

        But I get what you’re saying.

    • Captain Janeway@lemmy.world
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      3 months ago

      Paper waste is really something that was overstated in the early 2000s. Yes paper is made from trees. But trees are renewable compared to the silicon and carbon consumed in these electronic tags. It’s way more environmentally friendly to use paper.

    • Sir_Kevin@lemmy.dbzer0.com
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      3 months ago

      That would be my only concern. Like picking something up and have the price increase on my way to the register.

    • DaPorkchop_@lemmy.ml
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      3 months ago

      I find it hard to believe that the environmental impact of having a paper tag per shelf which gets replaced maybe once a week is worse than the impact of manufacturing, installing and powering one digital screen per shelf.

  • Adalast@lemmy.world
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    3 months ago

    Don’t worry, they will also be making it so you have to use their data mining apps that require unconscionable permissions just to see that they are changing prices every 10 seconds.

  • randon31415@lemmy.world
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    3 months ago

    Three thirsty people walk out of the desert, one at a time, and walk up to a water salesman. The first has $1, the second has $10, and the third has $100. What should the salesman charge in order to maximize profit while keeping all the customers happy?

    $1 sounds reasonable, if their are other water salesmen it would probably be the best price, but it leave a lot of money on the table.

    $10 sounds good, since 2/3s of the customers will get water and the saleman gets 600% more money.

    $100 is the price that gets the most money, but leaves 2/3s thirsty and is way above what you should charge for water.

    The answer, strangely, breaks the notion of “fair”. Let us pretend that these three bottles of water are the only sale this salesman will ever make, quitting the business right afterwards. Also, let us say that none of the three will ever see the other two people’s transactions. The answer then is to charge the first man $1, the second $10, and the third $100. Everyone gets water and the salesman gets the maximum amount of money. The problem is that we, subconsciously, feel that this is ‘unfair’ even though everyone got what they wanted. The ethical would set it at $1 while the businessmen would set it at $100 while trying to drive everyone else out of business. But what if the rich could be charged more than the poor? What if sales were based off of what each individual was willing to pay instead of which fixed price would garner the most profit?

    Would this be a better world or a worse one?

    • UnderpantsWeevil@lemmy.worldOP
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      3 months ago

      The answer then is to charge the first man $1, the second $10, and the third $100.

      Would the ethical answer not be $0, on the grounds that all individuals are entitled to basic living needs regardless of their personal wealth?

      • Facebones@reddthat.com
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        3 months ago

        For whatever reason people are always wandering out of this damn twilight zone desert, so you set up a filtered tap to offer for free, funded by bottle sales to the bougie bastards who’ll pay $10 or $100 just to flex.

      • prole@lemmy.blahaj.zone
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        3 months ago

        Yeah that thought experiment is so capitalist-brained that the person doesn’t even seem to understand your issue with the premise as a whole. That it’s ridiculous to put so much consideration into thought experiments about maximizing profits while selling water in the desert.

        Then they respond to this as if you just gave a legitimate response to their thought experiment, and that you wouldn’t be heckled by a room full of MBA students if you said what you just said in the marketing class the original commenter likely heard it.

      • randon31415@lemmy.world
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        3 months ago

        Yes, that maximizes happiness at the expense profit, the polar opposite of setting it at $100 to maximize profit at the expense of happiness.

  • geekworking@lemmy.world
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    3 months ago

    Just wait until they track your phone in the stores and tie it to demographics like where you live and profession to build a financial profile to estimate how much you are able to pay. As you walk down aisles, the prices change to your price to gouge out every possible penny from you.

    • jpeps@lemmy.world
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      3 months ago

      This as exactly my thought. It’s not crazy to imagine this when I know for a fact systems exist in supermarkets to calculate optimal prices in different stores, based on the size of the store, the demographics of the area it’s in etc

    • Lettuce eat lettuce@lemmy.ml
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      3 months ago

      The true cyberpunk dystopia. They ultimately want to keep you as close to destitute without actually being bankrupt as possible, that way they extract as much as possible from you at all times for as long as they can.

      Capitalism will always try to get as many people as possible, to pay as much as possible, for as little as possible.

    • krelvar@lemmy.world
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      3 months ago

      This is just a great opportunity for a poor person to rent their phone out, you gotta look for the silver lining in the capitalism!

    • Boozilla@lemmy.world
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      3 months ago

      I can see this happening 100%. It’s already kind of a thing in home renovation and construction. Some businesses will charge you a higher hourly labor rate if your materials are expensive. Installing tile or whatever should be the same labor rate, but they assume customers buying expensive materials “must be rich” and won’t blink at paying more for labor, too. They don’t all do this, of course, but it’s something to watch out for (and one of many reasons you should always get multiple estimates from different contractors).

      • Steve@startrek.website
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        3 months ago

        Expensive tile tends to be fragile, and its assumed the customer will expect more precise work, so not a great analogy

      • ssj2marx@lemmy.ml
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        3 months ago

        It might be possible to make an open-source app that causes your phone to spit out a different ID that is optimized for the lowest prices, triggering an adblocker-style arms race.

        • mosiacmango@lemm.ee
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          3 months ago

          Both Apple and Android randomize MAC addresses now, so the easiest form of tracking is already dead.

          I like the idea of cloing “low prices” identifiers, but you would need an inside man letting thr app know what those are, and at that point the Corpos could also get that info.

          Im sure these systems try various other fingerprinting. The most likely is the apps they all push on you for discounts and curbside pickup now. They likely have location data/etc all turned on and tracking, along with your all your purchaing data to micro target you.

          I’d expect “kill all radio signals” to be the most direct answer that they can’t hack around. The old ways are sometimes best.

  • Brkdncr@lemmy.world
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    3 months ago

    If it’s hot outside we can raise the price of water…”

    Holy fuck dude that’s some endgame capitalism right there.

    • Zier@fedia.io
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      3 months ago

      My answer to Walmart’s greed is… Some of us don’t buy bottled water, so feel free to raise it to $100 a bottle.

      • ComicalMayhem@lemmy.world
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        3 months ago

        right, but some people do, and by encouraging this, you’re fucking over your fellow humans.

        edit: There are also situations where you don’t have a choice but to buy water bottles. maybe you’re out of your home, your personal bottle is empty, and it’s hot out. maybe you’re at the airport. sure you could drink from water fountains, but what if they’re nowhere near you? or what if they don’t work?

        • Aceticon@lemmy.world
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          3 months ago

          I supposed it depends on the country, but as far as I know in most of Europe you can just enter a coffee shop or the local equivalent and ask for a glass of tap water.

          Mind you, even though I bought a metal water bottle years ago and almost never buy bottled water nowadays, as you say sometimes it happens that one needs, though its rare and it’s highly unlikely I would be going to a supermarket to buy water.

          • ComicalMayhem@lemmy.world
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            3 months ago

            oh, Europe, yeah that makes sense. see I live in bumfuck America where they’ll tell you to get fucked and then shoot your kid

          • woodenskewer@lemmy.world
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            3 months ago

            The next town over from me, if you wash a white shirt in the washing machine it comes out with a tint of brown. We drink bottled water.

    • dudeami0@lemmy.dudeami.win
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      3 months ago

      Is it price gouging if there is a heat advisory is my question, and how enforceable is that. For water it’s just cruel, especially in places with little access to drinkable tap water.

      • JasonDJ@lemmy.zip
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        3 months ago

        The fucked up thing is that it’ll have to get legislated. Like there will be a bill that says you can’t price gouge on water in a heat advisory.

        And the more fucked up thing is that it’ll be controversial.

        And then you realize that this is why we can’t have nice things. We can’t all just play nice together on our own, no, as much as we all claim to hate daddy government, we need him to come down and remind us that shit like this is anti-human and start defining rules that really should have just been common decency in the first place.

        Like how I feel when I tell my younger kid to stop throwing forks in the house. I shouldn’t have to tell you that. I told you yesterday, and the day before. And I told you three times today to stop throwing things. And then I get forked in the arse.

    • brlemworld@lemmy.world
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      3 months ago

      Water is free/cheap though. They have a water fountain. You have plumbing into your living space with a virtually limitless supply.

    • satanmat@lemmy.world
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      3 months ago

      Yes. That is actually the point. MUST maximize that profit!

      Airlines do this now, as does Uber.

      The tech is only just catching up for retail. This is end game capitalism hope you enjoyed the ride.

    • GrundlButter@lemmy.dbzer0.com
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      3 months ago

      Remember, if a company steals from you and the entire country on a regular basis, it’s smart business. If you so much as steal food from them, you’re a monster.

    • Fades@lemmy.world
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      3 months ago

      Nah fuck that, first off fuck you for stealing and secondly, it is way worse for these shitheads to have stock sit around and go bad instead of marking it as a loss cuz stolen.

  • ryan213@lemmy.ca
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    3 months ago

    So what if you placed some water in your cart, walked around and then they raise the price before you check out? How does that work?

    • foggy@lemmy.world
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      3 months ago

      There are laws in many states governing many items clearly articulating that the price cannot change during business hours/within a business day.

      Hopefully the FTC revs up it’s engines like it’s been doing.

      • Burn_The_Right@lemmy.world
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        Hopefully the FTC revs up it’s engines like it’s been doing.

        That depends on who is in charge of the country at any given time. Three-letter entities have a way of being hamstrung during conservative administrations.

        The next time conservatives have control, though, it will likely be permanent. The FTC would certainly be dismantled.

    • frickineh@lemmy.world
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      3 months ago

      They’re going to end up with a bunch of people complaining to the manager about the price not matching the sign, which already happens, but it’ll be 10x worse.

        • frickineh@lemmy.world
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          3 months ago

          The thing that sucks is that the managers aren’t going to be the ones with the power to do that. Then again, all of my managers were spineless as fuck when I worked in a grocery store (literally never had employees’ backs), so they’ll probably just do an override on the price anyway.

          • Xanis@lemmy.world
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            3 months ago

            Managers like that suck. When I was a manager in retail whenever I made a choice that may have agreed with or disagreed with one of my Team’s opinions or choices I always stopped to explain my reasoning and sought to make sure they understood. Taught my whole team how to deal with shit without needing me present, though I also reminded them that the instant it became too much they were to call me up.

            No one fucks with my crew. Though I also knew the best thing I could do for them was stand in front only when I needed to, not every time if they wanted to handle it.

            • frickineh@lemmy.world
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              3 months ago

              I wish they’d all been more like you. Instead, all of the ones I had until my mid 20s were the kind of people who would tell us the policy was X and we absolutely could not do Y, and the second a customer bitched, suddenly Y was fine and they made us look like liars or idiots.

  • RememberTheApollo_@lemmy.world
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    3 months ago

    On the shelves, surge pricing.

    Weekend evenings, pizza and beer prices skyrocket. Rest of the week evenings, staples are higher like beef, chicken, etc. Holidays, Turkey prices go up the closer to thanksgiving you get. Plastic cups, paper plates, grilling necessities go up approaching the 4th of July.

    “Oh, but it’s just shortages…”

    • ElderWendigo@sh.itjust.works
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      3 months ago

      Price gouging by any other name if still illegal. A heatwave, especially in this escalating climate crisis, is no different than a hurricane or other natural disaster and many places already have laws to deal with the ethics of raising prices under those circumstances.

  • faltryka@lemmy.world
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    3 months ago

    This is probably a prelude to groceries getting Uber like surge pricing, and likely targeted pricing schemes too.

  • JimSamtanko@lemm.ee
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    3 months ago

    I hope this means that there won’t be any more junk mail bullshit adverts in my mailbox trying to get me to go to their stores- since they’ll change prices on a whim- there’s no need for them any more.

  • catbum@lemmy.world
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    3 months ago

    Alright, so I quite literally haven’t stepped foot into Walmart since June of 2015. The only money I’ve given them since was for two grocery pick-ups during early COVID when it was in a 5% cashback category on my CC.

    I love telling that little fact to people when it suits the conversation, and 90% of the time they are shocked, absolutely flabbergasted. “How can you do that?! Where do you get all of your stuff?!?” Well, like many middling American cities home to at least 20,000 people, there is a Target, Walgreens, a regional grocery store, Maurices, and for some reason like 12 auto parts stores right down the street. I can’t recall anything in Walmart, aside from exclusive clothing brands (if you can call them that), that I haven’t found elsewhere in at least some quantity-per-package. I get that people want a one-and-done shopping experience, but besides my routine Aldi stops, I don’t shop that much anymore, even online.

    My reasons? I would like to say that I am boycotting them for paying shit wages, being viciously anti-union, and all the other ethical shortcomings that never seem to improve. And that definitely is a part of it. But the real reason, the one setting me on my path of Walmart Recovery (I should start up a Wal-Anon) was from the experience I had the night I needed to buy a broom, my last night or day in that store.

    It was somewhere between 11 and 1 am (definitely after 11) and I had just moved house into a… House. (I was in an apartment previously.) The place needed a serious cleaning, and I simply did not have the correct broom for the job. Picked out the broom and a few other cleaning things, all was well. But shortly before checking out, a group of rowdy youngsters in their late teens sidled by me, laughing about something while also eyeballing my cart with the broom and other boring household accoutrements. I was but 23. I guess I hadn’t shaken the adolescent anxiety of feeling judged about appearances and actions at that point, but the thought that these slightly younger peers were making fun of my broom shopping was too much to bear.

    “Oh my gawd, who buys a broom on a Friday night?? Get a life, ya loser.”

    “I did. I did get a life! I’m moving on up, bitches! I went from a 500 sqft apartment to an 800 sqft house with fuckin windows on all sides! I can put plants in every room, every nook and tiny-ass cranny! And I can bring my cat! And if that damn house of mine needs a broom at midnight, then my gods, I am going to go out and fucking GET ONE.”

    Anyway, that’s my story about how I broke up with Walmart. DM me for requests to join Wal-Anon, we have plenty of seats for everybody! (The room will be free of any and all Mainstays furnishings and the coffee will be served sans Great Value cups, I assure you.)