WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

  • Kusimulkku@lemm.ee
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    26 days ago

    through its Stories-like status feature.

    Eh, I’ve only seen it because of a misclick

  • MochiGoesMeow@lemmy.zip
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    26 days ago

    Damn first Telegram put a paywall to blocking non contacts and now this.

    Shit, maybe we just gotta go iPhone to get easy encryption on messages. Rcs is kinda booty.

    • Fluxxr@lemmy.dbzer0.com
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      25 days ago

      I get downvoted to hell for years and years every time I defend iMessage. It’s such a nice experience and I get to communicate in a very multimedia way, using custom stickers and having it send animated handwriting when I write with my pencil on iPad. I get the platform limitation sucks, but it’s a better experience than WhatsApp or telegram or messenger ever was imo.

  • ieatpwns@lemmy.world
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    26 days ago

    That must be the reason they’ve been putting out more ads about chats being secure between both chatters. A misdirection so they can personalize your ads to your conversations

  • qyron@sopuli.xyz
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    25 days ago

    Never used it for personal ends. But I’m curious to see if all the companies using as a work tool will divert from it.

    Signal.

    And IF I learn how to run Jammi, it will be my default communication application.

    • Im_old@lemmy.world
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      25 days ago

      I think you mean Jami (single m).

      It’s a nice concept but I’ll try to get my xmmp server nice and secured.

  • TomMasz@piefed.social
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    26 days ago

    Meta has been running ads claiming no one can read your WhatsApp messages, including them. For some reason, I’m not 100% sure about this. It’s hard to imagine they can resist grabbing all that data for their AI somehow.

    • Hadriscus@jlai.lu
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      26 days ago

      Of course they fucking grab it. They have 45 backdoors with golden handles otherwise they’re show the fucking source

  • Wispy2891@lemmy.world
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    25 days ago

    the channels you follow

    I knew they would use that info for targeted advertising

    It’s Facebook 101, let the users themselves tell you what they like

  • cRazi_man@europe.pub
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    26 days ago

    I’m forced to use WhatsApp chat so I keep it installed begrudgingly. But who the fuck is using WhatsApp stories?

    • PlutoniumAcid@lemmy.world
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      26 days ago

      I use Beeper which shows me a unified view of whatsapp and Signal and others. whatsapp itself has zero permissions on my phone. I hate that I need to have it at all but Europe is deep into that. Sigh.

      • AugustWest@lemm.ee
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        25 days ago

        But then aren’t you trusting your credentials to yet another application? That seems like a bad idea…

        • PlutoniumAcid@lemmy.world
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          25 days ago

          Fair point. The simplest answer is thrt any other business cannot possibly be as evil as meta, so even worst case is a net win.

      • lemmyingly@lemm.ee
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        25 days ago

        At least normal European people are locked into a platform that doesn’t care what device you’re using, unlike iMessage - so it’s not all bad

        • dubyakay@lemmy.ca
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          25 days ago

          I’m an iPhone user and I’ve never met anyone that gave a shit about iMessage. In the past ten years.

          • Alk@sh.itjust.works
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            25 days ago

            I’m an android user and I semi-frequently meet iPhone users who show anything between surprise and downright disdain towards me because I don’t have the right color of bubble.

            It’s never the other way around.

      • cRazi_man@europe.pub
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        25 days ago

        There was a big uproar amongst normies when the WhatsApp TOS changed…but people forget quickly and prefer convenience. That was our one chance to convert everyone over.

        • KyuubiNoKitsune@lemmy.blahaj.zone
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          25 days ago

          I stopped using it for 3 years, then I had to interact with a surgeon through it and reconnected with a fee people who still use it. I fucking hate using it

      • sykaster@feddit.nl
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        25 days ago

        Isn’t Beeper another security risk? They also store your data on their cloud, and it’s not encrypted during the bridge process.

      • kirk781@discuss.tchncs.de
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        25 days ago

        Whatsapp is popular a lot in many parts of the world. In India, WhatsApp is almost the defacto standard messaging app with Telegram probably flying in a far second. I doubt I know anyone who even uses stuff like Signal or Threema or any of the alternatives.

  • FuryMaker@lemmy.world
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    25 days ago

    People are going to use whatever the majority use.

    I need to ude WhatsApp when i travel to countries egere it’s widely adopted. Just like I need tocuse Facebook if I want to partake in group chats with friends.

    They’re just too big. How is anything else supposed to take off? Just gradually maybe.

    So maybe Signal will get there in a few years? What’s itd adoption rate since it was created?

    • IndustryStandard@lemmy.world
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      25 days ago

      Gradually is the answer. You can dual use both Signal and Whatsapp. Same how you can use Lemmy and Facebook and are not limited to one sociale media app.

    • Camelbeard@lemmy.world
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      25 days ago

      Family chatgroup, signal Work chatgroup, signal Half of my friends, signal

      Won’t be very long until I remove whatsapp from my phone. That one friend that doesn’t want to switch, call me I guess…

    • network_switch@lemmy.ml
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      25 days ago

      It’s a slow grind for adoption. I’ve had Signal installed on my phone since like 2016. Went from one person I knew to now about ~30. It’s mostly people from work at tech companies but progressively I’ve noticed other industries employees adopting it for unofficial chat that my contacts list has been growing over the years. Probably won’t take off in a few years. Maybe another decade

  • Redex@lemmy.world
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    25 days ago

    I see a lot of people saying it’s time to switch to Signal, and I mean I agree in principle, it’s my main messaging app, but I don’t see how it can scale. It runs off of donations and the only reason it’s still functioning is because the users that are there are above averagely passionate about it and willing to donate. If it became the defacto messaging app I fear that there is no way they would be capable of financing that level of traffic.

      • Redex@lemmy.world
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        25 days ago

        I mean, there are some who will be willing to do that, but the vast majority of average people won’t pay for something if a free version exists (like WhatsApp)

        Edit: Ok I just Googled it and apparently their operational costs are less than 1$ per user per year which is far less than I expected. That’s way more sustainable in that case, possibly even through just donations.

        • SheenSquelcher@lemm.ee
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          25 days ago

          Even if they charged 1.99 they’d be making a decent cut for future investment (they are a nonprofit).

          GrapheneOS lives on donations too. Its definately possible.

          • Redex@lemmy.world
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            25 days ago

            I mean comparing it to GrapheneOS doesn’t make much sense, they don’t have recurring costs.

              • Redex@lemmy.world
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                25 days ago

                No, they don’t have recurring costs that scale with their size. The whole original point of my argument was that Signal is fine now because its userbase is above averagely passionate about it and willing to donate, but if it were to become mainstream that would mean the percent of its users donating would go down whilst its cost would go up, in other words its costs would outscale its revenue. This doesn’t apply to GaprheneOS as their costs don’t scale with the number of users.

                • SheenSquelcher@lemm.ee
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                  25 days ago

                  I think you’re missing the point. All I was saying is that both Signal and Graphene are both nonprofits and both seem to be doing okay with their donations business model.

                  And donations aren’t just a euro here and there from users. Proton is rumoured to be one of Graphene’s supporters.

  • Mark@lemmy.world
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    25 days ago

    “We will never show you ads in WhatsApp. We promise”. --Facebook when they bought WhatsApp and promised the previous owner not to force ads in the app…