Mike Lindell, the controversial founder of MyPillow and vocal ally to Donald Trump, is claiming ignorance over the neo-Nazi symbolism in his pillow prices.

Lindell’s pillow company, which he founded in 2009, is currently offering customers the “Standard Classic MyPillow” for $14.88 reduced from $49.98.

But the discount has got critics pointing out a popular neo-Nazi symbol lurking behind the price.

The numbers 14 and 88 are two popular white supremacist numeric symbols, according to the Anti-Defamation League.

The first is a nod to the “14 words” slogan, “We must secure the existence of our people and a future for white children,” coined by David Lane – a member of the white supremacist terrorist group known as The Order.

Meanwhile, 88 is a common code meaning “Heil Hitler”, because H is the eighth letter in the alphabet.

  • Steamymoomilk@sh.itjust.works
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    1 month ago

    To be fair i had no idea what 14 or 88 meant before reading this post. Not to vifify mike lindell as i dont watch the news but am aware of him indorsing politcal figures. But i feel its reaching to say hes a white supremacist baised on the price of a product. Now if there any factual instances of him being racist, then there may be a correlation.

    • Doubletwist@lemmy.world
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      1 month ago

      Just because YOU didn’t know doesn’t mean much. It just means you’re probably not a White Nationalist/Nazi (or maybe it means you are and are just ill informed about the culture and iconography surrounding it ).

      It definitely means something to white nationalists.

      • Steamymoomilk@sh.itjust.works
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        1 month ago

        I mean im not saying it cant be politcal dog whistle. But there would need to be more evidence to make a conclusion. Such as mike lindel saying somthing racist or somthing that reinforces him being a white nationalist Nazi. Saying hes a racist purely off of a product price is the equivalent of the pet eating ohio comments. Both lack evidence and credibility to my knowlage.

        • ShareMySims@sh.itjust.works
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          1 month ago

          Saying hes a racist purely off of a product price is the equivalent of the pet eating ohio comments.

          Jfc, you Nazi apologists are fucking wild, comparing a white supremacist openly broadcasting a Nazi dog whistle, to a bunch of immigrants who literally did nothing to no one but were still made a target for violence by those same white supremacists for the sin of existing while being Black is vile beyond belief.

          You should be ashamed of yourself.

          • Steamymoomilk@sh.itjust.works
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            1 month ago

            Buddy i was comparing them for as they both lack real basis. And im not a nazi or a racist im simply being unbiased. And for added contex i honestly think people that judge people by the color of there skin are FUCKING stupid. Like seriously, ITS A FUCKING COLOR congrats lobotmites you judged a book by its cover and over generalized based on somthing by chance.

            And i do not appreciate lumping be in with lobotomites, im fine if you disagree with my oppions and i appreciate different oppions. I think the worst world to live in is the one where its just circle jerking. And mental imbreeding of ideas.

            • john_zorn@lemmy.ml
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              1 month ago

              I’ll judge a book by its cover, you don’t watch the news by your own admission and you can’t spell. That’s enough to dismiss your opinions out of hand. In ‘contex.’ What you appreciate or don’t about ‘lobotmites’ is really kind of irrelevant and quite frankly the most outdated comment I’ve read in quite a while.

              • Steamymoomilk@sh.itjust.works
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                1 month ago

                Yeah i dont watch the news because the news hasn’t been about telling factual storys, every station is biased. And im tired of the political news stations and the shock factor storys. Instead of actual reporting they would rather talk about dumb little things or heavly misleading and perspective bending storys. Thats why i switched to lemmy, its everbody oppions fedirated. So ideally its more of a mutal consisis and constructive rather than censorship on outlet spewing slop. And i never was good in english class for grammer, which is mostly my fault. And i apologize if i came off rude, i dont like when people go online and assume just because people have different opinions means there “Woke” or racist or somthing. And i appreciate not interacting on a platform where is internet slop and circle jerking. If you wanna have a diffrent oppion and judge a book, then thats on you. I wish you the best.

                • john_zorn@lemmy.ml
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                  1 month ago

                  I appreciate your candor. I don’t agree with you but I don’t think I’m going to change your opinion. I wish you would spend some time not ‘being woke’ and using buzzwords straight from Fox News that you have apparently never seen, but instead looking at your angry behavior. No one said you weren’t woke enough, but I’m really curious why you wouldn’t want to be woke? What does it mean to you to respect other people and be awake to their struggles? You may not like them, they may clash with your views, but how does it hurt you this bad?

    • revelrous@sopuli.xyz
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      1 month ago

      It’s a thing. Now that you know, watch for it in the wild. Usernames, tattoos, bumperstickers, t-shirts. These people like to advertise.

  • UmeU@lemmy.world
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    1 month ago

    He might as well be walking around with a Hitler mustache claiming ignorance. I could totally see him doing that.

    • wjrii@lemmy.world
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      1 month ago

      And plenty MAGA asshole enough to have hired a neo-nazi to set sale pricing.

    • Rozz@lemmy.sdf.org
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      1 month ago

      You don’t have to be smart to put two numbers in your price like that, just a nazi.

      • qantravon@lemmy.world
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        1 month ago

        No, that’s the point of a dog whistle. Those in the know understand, and they don’t want outsiders to notice. One of the best ways to combat these people is to let everyone in on their “secret” codes, so we can see exactly who is putting their hat in with the Nazis.

    • Wrench@lemmy.world
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      1 month ago

      I don’t think he’s stupid enough not to know what those numbers mean. The crowds he hangs out with, there is zero doubt he has seen those tattoos on more than a few faces in the MAGA crowds.

      I don’t necessarily think he was even aware of the price tag, or thought about a proposed sale enough to notice. I think the chances this was one of his nazi employees is higher than him setting his own sales price himself.

      He doesn’t seem to be coherent enough to be running day to day things like that, when his focus is getting in front of any camera willing to record him.

    • Sludgeyy@lemmy.world
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      1 month ago

      Crazy thing is he has to give a 70.23% discount for people to even think about buying a pillow

      50 dollars for the world’s best pillow is a steal

      Something you use every night that can actually help with sleep and health. You shouldn’t be skimping on your pillow.

    • Tikiporch@lemmy.world
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      1 month ago

      To be fair, I see all kinds of $14.88 or $7.86 or other random prices at Walmart. Problem is, I know a person didn’t necessarily set those prices because it’s every product, seemingly at random.

      One dude decides what His Pillow costs, and he had to have chosen $14.88 for a reason. Maybe not because he’s a Nazi sympathizer, but maybe just to get in the headlines again. Either way, he knew the connection and what would happen, which is sell a bunch of pillows.

      • Apytele@sh.itjust.works
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        1 month ago

        There are actually numeric codes to the Walmart prices iirc. It’s not white supremacist nonsense or anything inherently political though. It was Something like ending in 66 cents means that’s the last price cut vs 88 means there’s like 1 or 2 more planned discounts or something.

      • ShareMySims@sh.itjust.works
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        1 month ago

        but maybe just to get in the headlines again…

        …because he knew it is a Nazi dog whistle.

        So he’s either a Nazi, or he knows enough about Nazis to know how to appeal directly to them, and is happy to do so for publicity (so, an enthusiastic collaborator with Nazis at the very fucking least).

        You really should examine with yourself why you feel the need to jump to the defence of a Nazi.

        • Tikiporch@lemmy.world
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          1 month ago

          You basically paraphrased what I said. Maybe I’m not saying it in a way you parse as unsympathetic, but I’m definitely not defending Pillow Man. Most people seem to get that, or else I’d be absolutely demolished by negative votes.

      • Letstakealook@lemm.ee
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        1 month ago

        The prices at Walmart aren’t random. The cents portion indicates things like limited buy, no longer stocking, temporary sale, etc. It has been over a decade since I’ve worked retail, buy they are indicators for employees.

        • kofe@lemmy.world
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          1 month ago

          Wait can you explain more? I’ve never heard of that, feel like I’m asking for a dirty trade secret

          • Letstakealook@lemm.ee
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            1 month ago

            This is only for discounted items, not regular priced items. There are a couple of different methods that can be used, but I’ll use the .8 that is being discussed. Basically, they will intentially price certain types of sale items and have all the prices of that type end the same way. So xx.89 indicates a regularly stocked item that is on sale, xx.88 indicates an item the store will no longer carry, xx.87 indicates an item that is not usually stocked and can not be ordered again, etc. This is just an example. The assigned meanings may be different, it has been a long time.

            • kofe@lemmy.world
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              1 month ago

              Gotcha, thank you! I’m gonna start paying attention for it and see if I can figure it out

  • Veedem@lemmy.world
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    1 month ago

    It’s amazing how this guy managed to basically throw away everything he had accomplished for a grifter who doesn’t even give two shits about him.

    • vaultdweller013@sh.itjust.works
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      1 month ago

      Not gonna lie, at least when it comes to the back and foot board a swatstika would make a pretty solid shape for a quad person bed. Put a bed in the void area between the arms.

      I do not know why my brain thought of this but the swastibed crawled up from the same part of my consciousness that tells me to mix Mayonnaise and Yogurt. So yeah take that as you will.

      • partial_accumen@lemmy.world
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        1 month ago

        They’re going to hand over good money for a lumpy pillow from a two bit con artist and part time insurrectionist. Isn’t that punishment enough for the shopper? Nothing we could do to the redirect would punish them worse than having to use a a Lindell lumpy pillow.

        • FuglyDuck@lemmy.world
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          1 month ago

          It at least half will complain about the couch porn to Mike… or at least to the chat bit…

          So it’s meant to annoy Mike even more.

          And as far as I’m concerned… he can’t be punished enough.

          • partial_accumen@lemmy.world
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            1 month ago

            And as far as I’m concerned… he can’t be punished enough.

            I was referring to punishment for his shoppers. You can bet Mike doesn’t sleep on one of his own lumpy pillows, even if he should be in prison for his actions trying to overturn democracy.

  • catloaf@lemm.ee
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    1 month ago

    I doubt he personally is setting those prices.

    Which means he’s got at least one neo-nazi on staff.