Google’s story over the last two decades has been a tale as old as time: enshittification for growth. The once-beloved startup—with its unofficial “Don’t Be Evil” motto—has instead become a major Internet monopolist, as a federal judge ruled on Monday, dominating the market for online search. Google is also well-known for its data-harvesting practices, for constantly killing off products, and for facilitating the rise of brain-cell-destroying YouTubers who make me Fear for Today’s Youth. (Maybe that last one is just me?)

Google’s rapid rise from “scrappy search engine with doodles” to “dystopic mega-corporation” has been remarkable in many ways, especially when you consider just how much goodwill the company squandered so quickly. Along the way, though, Google has achieved one unexpected result: In a divided America, it offers just about everyone something to hate.

Here are just a few of the players hating Google today.

  • Etterra@lemmy.world
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    1 month ago

    Corporations: Hmm, we seem to have saturated our market. How do we make line keep go up?

    1. Diversify our products to cater to new or niche markets.
    2. Accept the status quo and focus on making our existing customers happy while integrating feedback to improve and entice people to ditch our competitors?
    3. Make everything worse because what are they gonna do, use Bing? LOL
    4. Congratulate ourselves on winning capitalism, then selling our stocks to the employees so we can go enjoy our wealth and return forever.
    5. HAHAHAHA yeah right. Time to squeeze this shit for every red cent then cash out before the stock price crashes and move in to the next victim.
  • LarmyOfLone@lemm.ee
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    1 month ago

    Nationalize google and turn it into a coop that is democratically controlled by worker and users. Lets us vote on their management and corporate priorities and policies.

    To hell with the shareholders! They ruin everything!

    • Skvlp@lemm.ee
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      1 month ago

      At least their crawlers should be nationalised/coop/something.

    • BedSharkPal@lemmy.ca
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      1 month ago

      I wish there were more coops. Shareholders are almost the entire reason for the mess we find ourselves in.

  • originalucifer@moist.catsweat.com
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    1 month ago

    its a human flaw… insatiable greed.

    we distilled this greed and removed all actual responsibility creating an entity, ‘the stock market’. this well of irresponsible greed has reached a singularity… a point of no return. we are all too dependent on this terrible thing and so it cant be removed.

    the majority of us just get to suffer while being told ‘theres no other way’

    we cant have nice things because humans are just so fucking greedy and incapable of controlling that greed.

    • gravitas_deficiency@sh.itjust.works
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      1 month ago

      No, it’s a capitalist flaw. Capitalism is not an intrinsic trait of humanity. We can create systems that have effective self-regulation and appropriate feedback loops. It’s just that most countries, for one reason or another, haven’t really tried.

      • Kroxx@lemm.ee
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        1 month ago

        I disagree, I think it is basic human/biologic that drives us to grab up resources and hoard them to ensure survival/reproduction/future generations. Capitalism is just a vehicle in which we are capable of expressing that biological greed on a global scale.

        • namingthingsiseasy@programming.dev
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          1 month ago

          All negative basic human instincts are like this though, but it’s greed that we allow to grow unfettered. Anger is considered socially acceptable until you go berserk and start killing people and breaking things. Lust/sex is fine, until you start humping everyone and everything you see in the street. Greed has no upper bound like these though. And it’s high time that we started imposing some sort of control to stop this growth.

        • AnarchistArtificer@slrpnk.net
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          1 month ago

          I’d argue that capitalism is unnatural because even if we work from the assumption that resource hoarding is natural, it’s also necessary to take into account the fact that evolutionarily, humans got to where we are via traits like altruism, cooperation and forming communities. Capitalism is far from natural — it’s an insidious subversion of human nature

          • WhatAmLemmy@lemmy.world
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            1 month ago

            Cooperation and community are not altruistic. You literally can’t do 99.9999999% of the work required to build a civilization — nobody can — so cooperation benefits ME, until greed benefits ME more!

            I’m not saying that cooperation and community are not the most beneficial for humanity; just that selfishness is an evolutionary trait that stretches back hundreds of millions of years longer than community, or rearing our young.

            • AnarchistArtificer@slrpnk.net
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              1 month ago

              I agree that there’s a strong incentive for even entirely self-interested people to cooperate. I was listing altruism as one of many pro-social behaviours, not as a subset or requirement for cooperation

    • namingthingsiseasy@programming.dev
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      1 month ago

      we cant have nice things because humans are just so fucking greedy and incapable of controlling that greed.

      That’s not completely true though! One thing that a lot of people forget about Google is that they didn’t have to become a publicly traded for-profit company. A lot of people around 2002-2004-ish saw Google’s meteoric rise and wondered what path they were going to take. Some speculated/hoped that they would go the Wikipedia route and become a service that existed for the public good instead of a for-profit venture.

      We all know what happened after. The pursuit of profit inevitably leads all companies to becoming sociopathic and evil. They didn’t have to be this way. And this is true for lots of tech startups. I wish we had seen more of them become wikipedias instead of googles.

      It’s also worth pointing out that the original founders did want to make a company that was good and not evil. They tried to succeed by creating legitimately good products, and not screwing over their users. They did make mistakes along the way, but their intentions were at least good. The major problems started (as they usually do), when the second CEO took charge of the company, and it was evident that he had not clue whatsoever how to create a product. All Sundar Pichai knows how to do is suck as much blood as he can out of a stone. But Google’s founders are not blameless here: they were the ones that set the corporate structure up this way, and they were the ones that got bored and decided to fuck off. And they cheated on their taxes the way all corporations do, so no matter how good their intentions were, they were still pretty awful people.

            • Lvxferre@mander.xyz
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              1 month ago

              Sorry - I posted this link as further info for anyone who’s reading this. I didn’t want to convey that you need it; if someone else does want/need it, great.

        • tabular@lemmy.world
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          1 month ago

          People do upload to other sites, especially when YouTube won’t host it, but sadly sometimes it’s banned for a good reason.

          • mesamune@lemmy.world
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            1 month ago

            I wish more people used Peertube, but the monetization issue needs to be “solved” somehow.

            • tabular@lemmy.world
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              1 month ago

              For situations like encouraging authors of works where I lack specific solution to the issue then I fall back on old reliable: [universal basic income](Universal basic income). When people work as a matter of getting money for a better life, rather than survival, then people are able to take bigger risks when it comes to creative works.

          • sugar_in_your_tea@sh.itjust.works
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            1 month ago

            I hope either Grayjay will take off or something like it will, because lowering the barrier to getting users to switch platforms is the right way forward. If enough creators upload to multiple sites, users can choose the site they like the most.

    • The Quuuuuill@slrpnk.net
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      1 month ago

      The lesson is never trust any corporation ever. A lot of people fell for their schtick and feel stuck now. The cohort of users on this fediverse platform are gonna trend towards more anti-corporate and more tech savvy. The best thing we can be right now is gracious towards those realizing a titch too late how fucked everything is

  • 👍Maximum Derek👍@discuss.tchncs.de
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    1 month ago

    Hopefully DeGoogleing will go a bit like the cable “Cord Cutters” did in terms of headlines over time:

    1. Is cutting cable feasible?
    2. Some are are finding solutions to lower their cable bills.
    3. Industry denies cord cutters are impacting profit.
    4. Providers cling to sports broadcasts as a way to short-circut cord cutters.
    5. Are young people the “never-cable” generation?
    6. Here’s where to watch the Olympics online.

    Of course, streaming is worse than cable now… so lets learn from that.

    • Donjuanme@lemmy.world
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      1 month ago

      “streaming is worse than cable now” is it though?

      I stream for weeks on end without a single ad, watching only what I want. I go to an older person’s house and I hear the same friggin commercial jingles, the same canned studio laughter, and shows that are designed for the stupidest common denominator.

      I grew up in the era of Saturday morning cartoons. My brain was liquidified on cereal commercials. I won’t allow cable into my house under any circumstances.

      But I do agree that we should learn from too easily replacing the working with the next big thing without any regulations on how the next big thing is allowed to operate

      • TeoTwawki@lemmy.world
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        1 month ago

        Its worse in that to see the content I want I need MULTIPLE subscriptions that add up to more than cables cost …or I can sail the high seas once more. I’ve cancellled everything except amazon because I save enough on shipping to justify it (mostly heavy items)

        • Scrollone@feddit.it
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          1 month ago

          Between private torrent trackers and Usenet, pirating has never been easier. I love it!

            • Scrollone@feddit.it
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              1 month ago

              I’m not an expert, but I’ve recently used BulkNews and Fast Usenet and I liked them both. You’ll also need an indexer, personally I like DrunkenSlug, NZBGeek and NinjaCentral, but not all of them have open signups.

      • sugar_in_your_tea@sh.itjust.works
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        1 month ago

        I stream for weeks on end without a single ad

        But that’s now changing. The bottom tiers of many (most?) streaming apps include ads, and it’s not a stretch to think that they’ll include ads on the higher tiers eventually, or just increase prices until people downgrade to ad-supported tiers. Yeah, you can use an ad-blocker, but you could also use a DVR for cable that also filters out ads.

        I’m bailing on both and just buying physical media again. I hope that doesn’t die out, but I’m done with paying for subscriptions. We don’t watch a ton, so I’m probably going to save money this way.

        I wish we had a streaming equivalent of a DVR, then I might actually want streaming again.

  • mrmanager@lemmy.today
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    1 month ago

    I don’t use Google anymore except for Google maps in my car. :) I guess they can spy on where I’m driving. But no search history.

    • StormWalker@lemmy.zip
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      1 month ago

      I came across “Organic Maps” and it’s really impressive. I now use them 50/50. The only real difference for me is that Google maps shows the traffic jams. So if it’s a long journey I use Google, but if I’m not in a rush and just need directions I use Organic.

  • katy ✨@lemmy.blahaj.zone
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    1 month ago

    for the same reason we hate apple. they put a pencil pusher with no direction other than higher stock price as ceo.

  • sunzu@kbin.run
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    1 month ago

    Hate Google ain’t enough, plebs need to deny Google profit.

    That’s how you hurt a parasite.

    • cobysev@lemmy.world
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      1 month ago

      I’m currently de-Googling my life. Moving all my services over to Proton, testing other search engines, etc. Trying to slowly cut out/replace all services that Google provides me.

      Oh, and I’m sticking with Firefox with Ublock Origin, to ensure Google can’t ever advertise to me, even incidentally.

      • Tinks@lemmy.world
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        1 month ago

        I’m not fully de-Googling, however I have been migrating things that Google does badly over to other services. Kagi for search was the latest, and admittedly hardest mentally for me to do. Not because the search engine itself isn’t fantastic (it is), but I’ve been using Google since its inception when I stopped asking Jeeves or Hotbot. Just feels weird to jump ship, but I’m so tired of how bad and enshitified their search has become that I just can’t do it anymore.

        I actually have a Proton acct already but only use the VPN. Sounds like it’s time to look further into the other offerings.

        • cobysev@lemmy.world
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          1 month ago

          AskJeeves and Hotbot! Man, that takes me back. I also enjoyed Excite and Infoseek back in the pre-Google days.

          Proton’s top tier service for individuals (Proton Unlimited) is only $7.99/month if you pay for 2 years of service. Gives you full access to all their services.

          Proton just announced last month that they’re turning the company into a nonprofit organization, because security is more important to them than making money. That’s why their services are dirt-cheap; they want to ensure it’s affordable for everyone, and the only reason they collect money at all is to keep the servers online.

      • Rai@lemmy.dbzer0.com
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        1 month ago

        GOOD WORK SOLDIER

        I haven’t used any Google produces or services for the better part of a decade now and my life has been fine. I haven’t used Facebook or any non-forum-type social media either and my life has been BETTER!

      • shalafi@lemmy.world
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        1 month ago

        I finally gave up on Edge with the coming ad-blocker changes. Moving back to Firefox after a decade+ was super easy, hardly a blip in my day.

      • endofline@lemmy.ca
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        1 month ago

        I stopped using protonmail as moving thr data out and exporting / archiving old emails is nightmare. I use simple mailbox.org and it’s fine. I use on desktop pop3 and imap on mobile. I remove my emails automatically from servers older than 30 days

    • Sanctus@lemmy.world
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      1 month ago

      Why only deny Google? Attack them all with a blow to the stock market. The further it ticks down the more they bleed.

      • sunzu@kbin.run
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        1 month ago

        yes, there are many ways to do this. once you ID corpo as a bad faith actor, deny them engagement/profit.

        this is the the crux of the strat. however it only works for discretionary spending category. rent, food etc is hard to avoid but there are still some choices.

        vote with that wallet folks, it is the ol’ reliable of them all

  • OpenStars@discuss.online
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    1 month ago

    A lot of people still don’t know.

    Some people don’t even know what Reddit is.

    Now, Reddit is charging Google for priority access to its posts (article - only Google and Brave will show those results in the near future).

    Perhaps Google will start charging money to use it also.

    • btaf45@lemmy.world
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      1 month ago

      Now, Reddit is charging Google for priority access to its posts

      If the idiots at Google hadn’t shut down DejaNews they would have already owned a discussion forum more popular than reddit.

  • Jepethiel@lemmy.world
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    1 month ago

    You got that right bro. Greed breeds abuse of the customer. Mega-companies, become the worst problem the world has because of that same greed. To put it bluntly “Greed is not good” to mis-quote a 'Wall Street" movie character player by Charlie Sheen.