Google’s story over the last two decades has been a tale as old as time: enshittification for growth. The once-beloved startup—with its unofficial “Don’t Be Evil” motto—has instead become a major Internet monopolist, as a federal judge ruled on Monday, dominating the market for online search. Google is also well-known for its data-harvesting practices, for constantly killing off products, and for facilitating the rise of brain-cell-destroying YouTubers who make me Fear for Today’s Youth. (Maybe that last one is just me?)
Google’s rapid rise from “scrappy search engine with doodles” to “dystopic mega-corporation” has been remarkable in many ways, especially when you consider just how much goodwill the company squandered so quickly. Along the way, though, Google has achieved one unexpected result: In a divided America, it offers just about everyone something to hate.
Here are just a few of the players hating Google today.
That’s not completely true though! One thing that a lot of people forget about Google is that they didn’t have to become a publicly traded for-profit company. A lot of people around 2002-2004-ish saw Google’s meteoric rise and wondered what path they were going to take. Some speculated/hoped that they would go the Wikipedia route and become a service that existed for the public good instead of a for-profit venture.
We all know what happened after. The pursuit of profit inevitably leads all companies to becoming sociopathic and evil. They didn’t have to be this way. And this is true for lots of tech startups. I wish we had seen more of them become wikipedias instead of googles.
It’s also worth pointing out that the original founders did want to make a company that was good and not evil. They tried to succeed by creating legitimately good products, and not screwing over their users. They did make mistakes along the way, but their intentions were at least good. The major problems started (as they usually do), when the second CEO took charge of the company, and it was evident that he had not clue whatsoever how to create a product. All Sundar Pichai knows how to do is suck as much blood as he can out of a stone. But Google’s founders are not blameless here: they were the ones that set the corporate structure up this way, and they were the ones that got bored and decided to fuck off. And they cheated on their taxes the way all corporations do, so no matter how good their intentions were, they were still pretty awful people.