EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.
Idiots.
Why would you pay full-price for the game then? Sales are constant, games do not hold their value. If you are a developer that is bothered by this, I suggest you stop working for EA
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Get fucked EA
Double fucked
Triple fucked
Running fuck riot!
I too choose for this company to get fucked.
I hear Ubisoft is now offering quad A fucks
They can fuck off too
Fellow gamers, now is the time to push back on this crap. If you don’t do it now, you’ll live with this forever. They tried doing this in past generations as well, and failed.
Spread the word, tell others. Be vocal! Advocate for this not happening.
And if someone tells you that this isn’t preventable, tell them not to be cynical. Remind them of the other positive changes we were able to have happen recently in gaming, and that in the past when they tried this, the pushback was successful in keeping the gaming companies from doing so.
And remember, some of those you would try to convince are probably astroturfers/bots.
The ones pushing back are either trolls or bootylickers; the recent Helldivers2 shitstorm proved that things can change.
the recent Helldivers2 shitstorm proved that things can change.
And there’s a history of successfully pushing back against this change as well!
Remeber if they call you naive or quixotic or an idealist that means they can’t win the argument with normal means and rely on name calling. Act with integrity, it’s worth it!
EA is on my boycott list since Origin & ME3. ¯\_ (ツ)_/¯
EA is on my boycott list since Origin & ME3. ¯_ (ツ)_/¯
How many of those have in-game ads though?
There’s a history of pushing back against adding ads into games, that’s different than boycotting the company overall. One can be successful, when another is not.
And having said that, one could even argue that their desperation to make money by putting ads into games (again) is not just about keeping the shareholders happy, but also because of people having boycotted them over the years, depriving them of additional income. You may be making more of a stand than you realize.
I’m saying there’s not really anything more I can do when it comes to EA. The company is already completely down the shitter for me and they’re the ones who would have to gain my trust back. That’s the only possible development. The problem is that many people don’t have a similar spine for actual principles like this, and the majority of people simply don’t even care. That’s why this rotten company is not just still a thing, but continues to do what they’ve done for the last couple decades.
I’m saying there’s not really anything more I can do when it comes to EA.
You are already doing your part. Thank you, citizen.
But, you can also vocalize to others, especially the younger generation, that things like ads in games can be pushed back against successfully, as it has in the past. That they don’t have to put up with crap, or think they can’t push back against the monolithic corporation, because its been done before, successfully.
Hell, EA was one of those companies that tried ads in games before, and had to retreat from the pushback from customers.
The problem is that many people don’t have a similar spine for actual principles like this, and the majority of people simply don’t even care.
I always thought that they cared, especially if they are being taken advantaged of, but that it doesn’t rise to a high enough threshold to actually do something about it (they triage it lower on their problem list), and that they feel that they are alone in doing it, so why bother.
What past events have shown though is that if we all do it together, even in a non-coordinated sort of way (organically), then the burden is not that hard individually, and the effort/pushback works well/enough.
i just want to fucking play battlefield 1 when i want that i own. i don’t care about your EA live services, i don’t care about your ads. i already gave you my money because i liked the game. but i fucking hate you so much EA, like you’re on top of the list
LOL “clever response involving a bottle of rum and the high seas”
EA already did this. Many games had real ads on billboards in the world. Need for speed underground 2 was sponsored by cingular wireless. Your ingame pager was product placement and the company’s logo was on screen whenever you were doing free roam.
This is very EA with historical precident.
Burnout paradise city. Which also was one of my fav games of all time. No ads would be cool.
Tbh, having advertisment on billboards in a racing game is the less intrusive and immersive way to do in game advertisement.
But then again billboards in real life are an eye sore. /shrug
Dead Space from 2008 is such a good game. EA has fallen so far. I don’t see myself ever buying another EA game at this point.
they don’t make games. they’re a publisher
That’s all they are now. RIP EA Redwood Shores. 🥲
*they’re buying studios who make legendary games and kill them.
They are a parasite to the gaming landscape.
That role is more on Embracer now
I’m really struggling to remember when 's the last time I played an EA game. I can’t really…
Let them monetize everything until oblivion,no one’s gonna stop them anyway,so they might as well slowly die.
They’ve got EA Sports FC (formerly FIFA) and madden though, they’re never going to die.
Maybe not, but individuals can choose where to spend their money. The masses will still buy this shit, but I am the kinda guy will will make his own life harder based on morals.
Like I ain’t shopped on Amazon for years. Some stuff I just can’t find anymore. Not used WhatsApp for many years, makes it harder to join friend group chats. Etc.
Yeah I agree completely, but we shouldn’t kid ourselves that companies are going to go bankrupt because a minority of users are absolutist about in-game ads, or will sacrifice social connections to avoid using Meta products.
This is my argument.
I don’t believe my choices have an impact at all, in fact they impact me more negatively than the things I avoid.
But I can sleep at night knowing I am not giving them my money, or my business, etc.
It’s like with the Reddit exodus and people thinking it would / will be the death of Reddit. The truth is they barley noticed we left and they certainly don’t care, but again morals.
You never know, this thread could make more people think like this and make conscious choices where you can, for yourself so you know you tried to not be a part of the problem.
The masses will still buy this shit
The dark side of the XKCD comic Ten Thousand is that there’s always a new pool of suckers entering the market - people who haven’t gotten burned yet and think they’re getting something real.
I am the kinda guy will will make his own life harder based on morals.
I wouldn’t even call it morals so much at Once Bitten, Twice Shy. There’s a point at which you don’t want to keep doing business with people who make you miserable.
Fuck EA of course but that AI pic is horrible. The fuck does a U-shaped Ferrari sitting in front of an Obama campaign billboard have to do with EA putting ads in games?
Spot the part in the article how they want to do it “again”? Now think what that implies.
Hint: Burnout Paradise, a racing game published by EA, was released in 2008.
…82% of the visual field… …before inducing seizures.
If they’d just be smart about it. Make the ads in-game. Like a Nike poster on a wall or a can of Pepsi on a table or something. I wouldn’t have a problem with that. Making them the entire focus - however brief - just makes me hate them immeasurably.
You can’t really sell ads on a per impression basis with just product placement. They want the ad sales to be recurring revenue.
I’m pretty sure their goal is to bring ads in the same form as the mobile games, not as part of the in-game world. If they can do it on mobile, why shouldn’t they on pc or consoles?
I think this will be an important thing for gamers to unite against, because if there isn’t enough push back, every big studio will do the same.
Even then they should still be held to a higher standard.
Especially now in the era of generative AI.
The poster should have a well known character in the world lore holding the Coke, or a location in the map for the car ad, etc.
The ads should feel like they are actually a part of the world, and shouldn’t be put in a game unless this can be accomplished.
In game ads don’t have to suck. But because the power dynamic is such that shit ads can be shoved down players’ throats with the only response being to not buy that publisher’s games, the medium isn’t going to find an acceptable equilibrium.
In game ads in live service games for in game assets may not suck too much though (an inevitable part of the future).
Soon the game world will have speakers with ads, that will not really follow volume settings or distance attenuation.
The tutorial will have you collect “refreshing Pepsi Colas”.
Cinematics will always look to the big billboards.
And the game will have strict anti tampering/mods and will require internet connection to support this adds.
EA doesn’t get the benefit of the doubt anymore
There are many independent developers who deserve your money more than EA. Vote with your wallet.
This is another reason I tapping out of gamepass now. With whats happening with streaming, I don’t even want to support a “good deal” when I know the prices will go up, they’ll make tier pricing and add ads somewhere. I want to own my shit. I’m done with ads. Amazon last change to prime made me cancel all services except youtube and bought a 14tb hdd. EA, Ubisoft, Blizzard are all on do not buy list for me.
