EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • Kroxx@lemm.ee
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    6 months ago

    Fuck EA of course but that AI pic is horrible. The fuck does a U-shaped Ferrari sitting in front of an Obama campaign billboard have to do with EA putting ads in games?

    • JohnEdwa@sopuli.xyz
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      6 months ago

      Spot the part in the article how they want to do it “again”? Now think what that implies.

      Hint: Burnout Paradise, a racing game published by EA, was released in 2008.

  • Toneswirly@lemmy.world
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    6 months ago

    Why would you pay full-price for the game then? Sales are constant, games do not hold their value. If you are a developer that is bothered by this, I suggest you stop working for EA

  • Uriel238 [all pronouns]@lemmy.blahaj.zone
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    6 months ago

    My last EA title was Red Alert III which they swaped for a version that required origin. I miss Westwood.

    I do hope someone works out how to mod this to replace all ads with KPop.

  • 3volver@lemmy.world
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    6 months ago

    Dead Space from 2008 is such a good game. EA has fallen so far. I don’t see myself ever buying another EA game at this point.

  • Underwaterbob@lemm.ee
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    6 months ago

    If they’d just be smart about it. Make the ads in-game. Like a Nike poster on a wall or a can of Pepsi on a table or something. I wouldn’t have a problem with that. Making them the entire focus - however brief - just makes me hate them immeasurably.

    • space@lemmy.dbzer0.com
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      6 months ago

      I’m pretty sure their goal is to bring ads in the same form as the mobile games, not as part of the in-game world. If they can do it on mobile, why shouldn’t they on pc or consoles?

      I think this will be an important thing for gamers to unite against, because if there isn’t enough push back, every big studio will do the same.

    • TORFdot0@lemmy.world
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      6 months ago

      You can’t really sell ads on a per impression basis with just product placement. They want the ad sales to be recurring revenue.

    • Railcar8095@lemm.ee
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      6 months ago

      Soon the game world will have speakers with ads, that will not really follow volume settings or distance attenuation.

      The tutorial will have you collect “refreshing Pepsi Colas”.

      Cinematics will always look to the big billboards.

      And the game will have strict anti tampering/mods and will require internet connection to support this adds.

      EA doesn’t get the benefit of the doubt anymore

    • kromem@lemmy.world
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      6 months ago

      Even then they should still be held to a higher standard.

      Especially now in the era of generative AI.

      The poster should have a well known character in the world lore holding the Coke, or a location in the map for the car ad, etc.

      The ads should feel like they are actually a part of the world, and shouldn’t be put in a game unless this can be accomplished.

      In game ads don’t have to suck. But because the power dynamic is such that shit ads can be shoved down players’ throats with the only response being to not buy that publisher’s games, the medium isn’t going to find an acceptable equilibrium.

      In game ads in live service games for in game assets may not suck too much though (an inevitable part of the future).

  • Cosmic Cleric@lemmy.world
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    6 months ago

    Fellow gamers, now is the time to push back on this crap. If you don’t do it now, you’ll live with this forever. They tried doing this in past generations as well, and failed.

    Spread the word, tell others. Be vocal! Advocate for this not happening.

    And if someone tells you that this isn’t preventable, tell them not to be cynical. Remind them of the other positive changes we were able to have happen recently in gaming, and that in the past when they tried this, the pushback was successful in keeping the gaming companies from doing so.

    And remember, some of those you would try to convince are probably astroturfers/bots.

    (https://lemmy.world/comment/9975178)

    Anti Commercial-AI license (CC BY-NC-SA 4.0)

      • Cosmic Cleric@lemmy.world
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        6 months ago

        EA is on my boycott list since Origin & ME3. ¯_ (ツ)_/¯

        How many of those have in-game ads though?

        There’s a history of pushing back against adding ads into games, that’s different than boycotting the company overall. One can be successful, when another is not.

        And having said that, one could even argue that their desperation to make money by putting ads into games (again) is not just about keeping the shareholders happy, but also because of people having boycotted them over the years, depriving them of additional income. You may be making more of a stand than you realize.

        Anti Commercial-AI license (CC BY-NC-SA 4.0)

        • DarkThoughts@fedia.io
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          6 months ago

          I’m saying there’s not really anything more I can do when it comes to EA. The company is already completely down the shitter for me and they’re the ones who would have to gain my trust back. That’s the only possible development. The problem is that many people don’t have a similar spine for actual principles like this, and the majority of people simply don’t even care. That’s why this rotten company is not just still a thing, but continues to do what they’ve done for the last couple decades.

          • Cosmic Cleric@lemmy.world
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            6 months ago

            I’m saying there’s not really anything more I can do when it comes to EA.

            You are already doing your part. Thank you, citizen.

            But, you can also vocalize to others, especially the younger generation, that things like ads in games can be pushed back against successfully, as it has in the past. That they don’t have to put up with crap, or think they can’t push back against the monolithic corporation, because its been done before, successfully.

            Hell, EA was one of those companies that tried ads in games before, and had to retreat from the pushback from customers.

            The problem is that many people don’t have a similar spine for actual principles like this, and the majority of people simply don’t even care.

            I always thought that they cared, especially if they are being taken advantaged of, but that it doesn’t rise to a high enough threshold to actually do something about it (they triage it lower on their problem list), and that they feel that they are alone in doing it, so why bother.

            What past events have shown though is that if we all do it together, even in a non-coordinated sort of way (organically), then the burden is not that hard individually, and the effort/pushback works well/enough.

            Anti Commercial-AI license (CC BY-NC-SA 4.0)

    • STOMPYI@lemmy.world
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      6 months ago

      Remeber if they call you naive or quixotic or an idealist that means they can’t win the argument with normal means and rely on name calling. Act with integrity, it’s worth it!

    • SharkAttak@kbin.social
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      6 months ago

      The ones pushing back are either trolls or bootylickers; the recent Helldivers2 shitstorm proved that things can change.

  • supangle@lemmy.wtf
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    6 months ago

    i just want to fucking play battlefield 1 when i want that i own. i don’t care about your EA live services, i don’t care about your ads. i already gave you my money because i liked the game. but i fucking hate you so much EA, like you’re on top of the list

  • Hildegarde@lemmy.world
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    6 months ago

    EA already did this. Many games had real ads on billboards in the world. Need for speed underground 2 was sponsored by cingular wireless. Your ingame pager was product placement and the company’s logo was on screen whenever you were doing free roam.

    This is very EA with historical precident.

    • yeehaw@lemmy.ca
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      6 months ago

      Burnout paradise city. Which also was one of my fav games of all time. No ads would be cool.

    • piccolo@ani.social
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      6 months ago

      Tbh, having advertisment on billboards in a racing game is the less intrusive and immersive way to do in game advertisement.

      But then again billboards in real life are an eye sore. /shrug

  • flop_leash_973@lemmy.world
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    6 months ago

    Good thing seeing that a game is published or developed by EA, or one of its subsidiaries, is 9 times out of 10 enough for me to not bother with the game to begin with. They don’t make a thing that is worth dealing with them to get to play.

    That company burned all of its good will and trust with me years ago. So sure go ahead and put as many ads as you want EA. I know for sure I won’t be seeing them.