you laugh until your STEM-only software engineer tries to write marketing copy, he circumnavigated the marketing department and sent the ads at a conference straight to the contact without getting it approved.
I can’t post the text as it’ll dox me but here’s an approximation, about running, but instead imagine it’s a software product
Yeah I made the mistake of learning to write well in high school then majoring in engineering and being good at it. Unfortunately that meant I was the designated person in group projects for both doing the thing and writing it up
yeah but we all, unfortunately, need jobs, and jobs are at companies, and companies make money from sales, sales happen on a market, and you need marketing so people know it exists.
I’d happily abolish the whole stack for a free house, garden, entertainment and groceries for life.
Marketing these days goes far beyond putting out awareness of existence (that step I’m aware of and support - it’s great when a YouTube ad shows something interesting I actually need). These days it’s all psychological reinforcement of an invented need.
that is precisely what SERP and sales prospecting marketing is. Except paid SERP placement and plaintext email displayed in a browser or email client rather than a text editor.
just agree to disagree I guess? I considered circumvent which is similar, but really there’s little etymological or metaphorical difference except personal preference
but also it might be an EN-UK vs EN-US thing (I grew up in England)
you laugh until your STEM-only software engineer tries to write marketing copy, he circumnavigated the marketing department and sent the ads at a conference straight to the contact without getting it approved.
I can’t post the text as it’ll dox me but here’s an approximation, about running, but instead imagine it’s a software product
#NO RUNNING
or exercise
^just ^running ^ability ^made ^better
Yeah I made the mistake of learning to write well in high school then majoring in engineering and being good at it. Unfortunately that meant I was the designated person in group projects for both doing the thing and writing it up
No one needs marketing copy.
yeah but we all, unfortunately, need jobs, and jobs are at companies, and companies make money from sales, sales happen on a market, and you need marketing so people know it exists.
I’d happily abolish the whole stack for a free house, garden, entertainment and groceries for life.
Marketing these days goes far beyond putting out awareness of existence (that step I’m aware of and support - it’s great when a YouTube ad shows something interesting I actually need). These days it’s all psychological reinforcement of an invented need.
🌏👨🚀🔫👨🚀 always has been
Just working utilities. Send text files as marketing copy. If everyone did that it’d be fine.
“This is what we make, at this price. Reply to inquire. Goodbye”.txt
that is precisely what SERP and sales prospecting marketing is. Except paid SERP placement and plaintext email displayed in a browser or email client rather than a text editor.
All billboards and everything. One sentence only.
God, if only
Circumnavigated? Like, sent it around to everyone in marketing, one after another?
That…doesn’t make much sense in the context you provided. Autocorrupt strikes again?
navigated around, to mean avoid, definition 2 here: https://www.merriam-webster.com/dictionary/circumnavigate
That still doesn’t make a lick of sense in this context. It has the feel of someone picking the wrong word entirely.
just agree to disagree I guess? I considered circumvent which is similar, but really there’s little etymological or metaphorical difference except personal preference
but also it might be an EN-UK vs EN-US thing (I grew up in England)
That might be it. Circumvent in this context would make perfect sense to me, but circumnavigate threw me for a loop.