I keep seeing posts mentioning this phenomenon more and more often.

For instance:

More and more men are being sucked into parts of the internet that circulate misogynist content, leaving their families to deal with the wreckage

‘Andrew Tate phenomena’ surges in schools - with boys refusing to talk to female teacher

Like, why? Why now? Why even? I really wish I had a time machine where I could go to the future and ask them what the general reasons were for this social development. But I feel like I’m looking for the specific thorn on a cactus that popped my balloon.

  • Croquette@sh.itjust.works
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    2 months ago

    Social medias thrive on engagement, and controversial content is king of engagement.

    So social medias companies push content like Andrew Tate and co because it makes them money and they don’t care about anything else.

    Young people are impressionable, and they get pushed that crap over and over.

    If everyday of your life you get told that women are just baby factories, you will eventually start to believe it, some sooner than others.

    • x00z@lemmy.world
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      2 months ago

      Social media algorithms create filter bubbles that limit your perception of the full world. The algorithm changes the “high” it creates to keep you interacting with it as long as possible. If social media algorithms were real life drugs they would be considered the most dangerous of all because of their psychological toll.

  • OsrsNeedsF2P@lemmy.ml
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    2 months ago

    I think the answer is obvious: Tate tells them “you’re awesome”. No one else is doing that. People seek validation.

    • Fizz@lemmy.nz
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      2 months ago

      To me his message is closer to “you’re a useless piece of shit, but i will help you become the strong man that women love. If you listen to me and work hard you will have a family and be happy. Fuck the world and society they lie about what you need to do to keep you docile and weak.”

      He also has a lot of stuff about embracing all the masculine traits that society hates like aggression and psychopathy. Then just general unhinged statements that contradict his core message and no one notices because cult

      • cazssiew@lemmy.world
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        2 months ago

        I feel like the contradictions are the point. The most desirable trait of people like Tate or Trump is their impunity. They keep getting away with heinous shit, it’s the one thing that makes them demonstrably powerful, despite being disgusting, unimpressive scumbags.

    • Gigasser@lemmy.world
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      2 months ago

      I think it’s another message. Tate says “The world is fucked up” and then proceeds to say “I have the secret, if you want to make it in this fucked up world you have to be tough, uncompromising, domineering, cheat, and act like me” and “you’re a sucker and a cuck if you don’t do what I say”. First message sets up the world, 2nd sets up a “”“”“solution”“”“” to success that only a “few” people know, and the final thing is him attempting to make anyone who believes otherwise look weak which gives any of his followers the ability to a) feel a sense of superiority and b) make fun of others for being “weak” or “cucks” or “betas” or whatever.

    • Godort@lemm.ee
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      2 months ago

      This is the short of it. Tate explains in no uncertain terms that society is to blame for the insecurities they feel, and provides an easy answer on how to fix it that kind of works, because it emulates self-confidence.

      • 9point6@lemmy.world
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        2 months ago

        I mean it’s right wing politics in a nutshell

        Dupe fools with simple, comforting lies over complicated, uncomfortable truth. If people don’t understand reality they can’t change it.

  • DevCat@lemmy.world
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    2 months ago

    Part of it is that women have achieved an educational level as a group that allows them to make better choices. They no longer have to choose which is the nicer wife beater in their town.

    The incels seem to have a problem with this. The idea of having to compete based upon personality, likability and in general the ability to treat another person as a human being bothers them.

    • Opinionhaver@feddit.uk
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      2 months ago

      Referring to men in general as “wife beaters” is exactly the kind of rhetoric that fuels Tate’s popularity.

      It’s also pretty dishonest to lump his followers in with incels. Tate openly despises incels - he sees them as quitters. His whole message is about power, self-discipline, and taking control of your life. Incels, on the other hand, are rooted in despair and nihilism. They believe the game is rigged, that the problem is in their genes, and that there’s nothing they can do to change it. It’s a fundamentally different mindset.

      • snooggums@lemmy.world
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        2 months ago

        Referring to men in general as “wife beaters” is exactly the kind of rhetoric that fuels Tate’s popularity.

        They are referring to the fact that it was common in the past for society to force women to get married so strongly that at least some of them had to put up with the wife beaters just to exist. They didn’t mean men in general.

        • NatakuNox@lemmy.world
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          2 months ago

          Also. When a legal system, religion, and political parties undermine women’s humanity, domestic violence in a population goes up.

    • MuskyMelon@lemmy.world
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      2 months ago

      The incels

      Weaponizing shaming like this is part of the issue. Young boys and men are bullied and called incels because they don’t conform to whatever BTS image girls and women fantasize about these days. They’re not given a chance to come out of their shells, and being shamed, won’t ever try to.

      It’s a shame that body shaming boys is in vogue and perpetrated by those who support big models and HAES.

          • snooggums@lemmy.world
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            2 months ago

            An incel is someone wbo claims ro be involuntarily incelibate, as in no one wants to fuck them. The incels claim it is based on looks, but it is because they have shitty, hate filled personalities where they blame women for their problems.

            It doesn’t have anything to do with looks. It might have something to do with dressing like an Tate fanboy though.

            • MuskyMelon@lemmy.world
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              2 months ago

              Yes that is the definition.

              However, it’s now being used as an insult as well. I’ve been called this even though I’ve been married 20 years with children, by a 40 year old spinster.

              • Schmoo@slrpnk.net
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                2 months ago

                And you don’t think it may have had more to do with what you were saying / the way you were behaving than your looks? I don’t doubt that incel may be thrown around more as a basic insult these days - it’s just reaching that level of ubiquity in everyday speech - but I have more often heard it used towards men who are saying or doing things that are misogynistic. The same kind of misogyny that betrays a deeper insecurity has long been common in adolescent boys who are going through puberty and dealing with feelings they don’t know how to deal with yet, and the word incel has become a convenient way to call it out, but I do feel that when it comes to adolescents there should be some charitability and understanding. Andrew Tate and the rest of the Manosphere are giving these kids the opposite of what they need, though.

                • MuskyMelon@lemmy.world
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                  2 months ago

                  Oh it wasn’t used aptly which pissed me off even more.

                  Being called an incel to an awkward teenage boy has an equal but opposite effect to an innocent teenage girl being called a slut.

                  I’m advocating neither term should be used to either of them.

            • Danquebec@sh.itjust.works
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              2 months ago

              I’ve been incel for years and never hated or blamed women. I was aware of hateful incels but I avoided them.

              I wish people would stop generalizing.

              • snooggums@lemmy.world
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                2 months ago

                Incel has never been a label without the part about hating and blaming women, although it has expanded to hating men too over time. It has always been about not getting laid and expressing frustration and anger. There isn’t some neutral meaning to reclaim or anything like that.

                If you don’t blame the gender(s) that isn’t having sex with, you are not an incel. That just means you haven’t successfully found someone which can be for a wide variety of reasons, most of which can be addressed by changing behavior and how one tries to connect with the desired group.

  • hperrin@lemmy.ca
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    2 months ago

    My guess is that the internet connects them to like minded misogynists, then it’s just a big women hating circle jerk that perpetuates the reason they got into it in the first place: women dislike them, because they are misogynists.

  • Adulated_Aspersion@lemmy.world
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    2 months ago

    The algorithms in social media, media platforms, and search engines are all designed to keep users engaged so that ad revenue can be generated and user data can be harvested.

    Adding to that, a lot of these misogynistic creators leverage predatory practices that manipulate marginalized people into sycophantcy.

    When this and other factors come together, we wind up with mindless drones which are easily manipulated, constantly angry, and always searching for a way to “get back” at those that who marginalized them.

  • lightnsfw@reddthat.com
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    2 months ago

    It’s not complicated. They’re horny and frustrated that they can’t get a woman to be interested in them. Tate tells them it’s not their fault and that the blame lies with women and society, allowing them to not feel shitty about themselves or make any effort to improve.

  • CanadaPlus@lemmy.sdf.org
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    2 months ago

    I really wish I had a time machine where I could go to the future and ask them what the general reasons were for this social development.

    I think I had this exact thought yesterday. In the past, there’s been hints that appear within just a few months if you’re looking.

    Most of the explanations posted aren’t very convincing. If it’s just a daddy figure or toxic masculinity or just personal affirmation that’s not new and should have applied all along. The YouTube algorithm could be part of it, but then you just get a question about why the YouTube algorithm was pushing that.

    A random theory, just based on something I read recently: looksmaxxing is becoming a big thing, which is itself a sign of equality in that the burden for being attractive is now going both ways. Paradoxically, the new cohort of men with body image issues is very vulnerable to radicalisation by the manosphere.

    It’d be kind of surprising if that was the whole thing, though…

  • PlantDadManGuy@lemmy.world
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    2 months ago

    Because they are insecure and he makes them feel valued. It’s as simple as that. He tells them they’re worth more than the next brown person or female person because they are a man.

  • weeeeum@lemmy.world
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    2 months ago

    I think its because, to an extent, masculinity has been villainized, and people who are masculine (in appearance, identity or desire to be traditionally masculine) naturally look for people that pretend to value them.

    This combined with reduction or even removal of shop classes, reduced PE, recess and physical activities in school, female teachers now far outnumbering male teachers, and strict attitude towards typical male behavior can easily build a huge amount of resentment in young men. Most public schools now are heavily tailored towards female students.

    Doing normal boy stuff, like roughing each other up and messing with your friends got me and other boys detention, and it felt extremely unfair.

    • cmhe@lemmy.world
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      2 months ago

      What you consider masculine or feminine behavior is mostly socially constructed.

      There are these myths that men where hunters while women where gatherers, which turn out to be false. Women and men hunted and gathered about the same amount.

      IMO, the real issue is that current society places to much attention to gender roles, and for men it is done it in a way that makes it difficult and contradictory for young men to find their place: “You are a ‘man’, and you have to behave this specific way, however if you do that you are bad and will have trouble finding a partner. However if you do not behave like a ‘man’, you are weird.”

      The conservative gender roles don’t only hurt women, they hurt men as well. And dating and finding a good partner sucks for everyone.

    • Makhno@lemmy.world
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      2 months ago

      Most public schools now are heavily tailored towards female students

      Schooling has become overly feminized to the detriment of boys. Graduation rates are the very clear proof

    • InverseParallax@lemmy.world
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      2 months ago

      Doing normal boy stuff, like roughing each other up and messing with your friends got me and other boys detention, and it felt extremely unfair.

      I’m sure it did.

      Bullies always feel victimized when anyone stops them.

  • aesthelete@lemmy.world
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    2 months ago

    The algorithm pushes them that direction.

    On YouTube I’m constantly one video away from “owning the woke libs” content because I turned my view history off.

    • pebbles@sh.itjust.works
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      2 months ago

      Yo the second I turned off personalized ads I got so many ads for erectile dysfunction medication. It felt like they were trying to embarrass me into turning personalized ads back on.

  • DarkFuture@lemmy.world
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    2 months ago

    It’s a combination of them being young and dumb, but also being brought up mind-fucked by social media from the beginning of their lives.

  • ImplyingImplications@lemmy.ca
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    2 months ago

    I feel like there’s always been a culture of boys and young men who didn’t respect women, there’s just never been podcasters actively promoting it.

    The internet allows idiots to broadcast their message worldwide and social media promotes the most controversial stuff in order to drive engagement and, more recently, to promote a culture war that keeps the populus divided.

    • UnderpantsWeevil@lemmy.world
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      2 months ago

      there’s just never been podcasters actively promoting it.

      Before podcasts, we had a bunch of AM radio, grindhouse movies, pulp fiction, skin mags, and incel blogs. Joe Rogan is an archtype that echoes through the ages.

  • PugJesus@lemmy.world
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    2 months ago

    I think the decline of misogyny is the reason. As it’s not as normalized as it once was, yet still a very powerful lingering thread in our culture, men are seeking validation for it where they would have otherwise found validation for misogyny, unasked for and unconditionally, in their everyday social circles in previous eras.