So, are they claiming they were going to give discounts during non-peak hours? Because I absolutely believe that’s how they would sell it. And then in a couple years the discount price would be the same as the old regular price. Just like pizza chains do with coupons and sales.

If theaters hadn’t gone so aggressive on premium seating, we might have already been accustomed to this. Like, if they only did discounted seating and were kind of generous with it, it probably would have taken off. Same with this. If they had pushed it as happy hours, it wouldn’t have been a story.

Thank goodness they all seem to be too greedy and/or incompetent to implement this on the down low.