The claim is a major departure for the service, which has long been known as a destination for posting short snippets of text.
The microblogging platform that once limited posts to 140 characters is now a “video-first” platform?
If Twitter’s a video-first platform, then Twitch is a text-first platform.
“Pivot to video” - How many popular sites turned to shit and died 15 years ago.
This might work but on the other hand, the brand name “X” doesn’t have a nice ring for the younger generation unlike TikTok or even Vine. “X” is so… Gen X…(sorry, boomer for the young 'uns for everything before 2010).
Gen X is not boomers. Gen X is the “lost generation” which is ironic considering the context here. They were between boomers and millennials, and are typically the parents of millennials and some gen z.
If they are parents of millennials, then only of the youngest I think. I am an older millennial (born 1986) and my parents are 65 and 71 (thus being “boomers”).
Meta already did the “pivot to video” scam. I doubt most media outlets are going to fall for it again.
Something that I feel needs to be reiterated with all of these “news” pieces - the “71% drop” everyone is touting is from the stupidly high price Musk bought Twitter for that only ever represented his desire to flex, not the value held by the site itself. Even Musk knew it wasn’t worth that much and tried desperately to get out of the deal himself.
It wasn’t just him though, he put up less than half the money. Other investors and lenders backed that price and hoped to profit after the purchase. I think it’s fair to say that the market valued Twitter + Elon at the price he paid, and was initially willing to pay more than what Twitter was trading at because they bought into the idea that he’d do good things with it.
Elon only wanted to back out after tech stocks overall dropped further following an increase in inflation concerns (they were already down, providing an opportunity for the buyout, but continued to fall after the deal). But most tech stocks have since recovered those losses and the nasdaq is up about 10% from where it was at the time of the deal.
Which only means he double fucked himself from the start, not that everyone else is wrong for laughing at him
By all means, laugh away. I just appreciate accuracy/clarity.
Somethings only worth what someone pays for it
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This is the best summary I could come up with:
Elon Musk’s X, long known as a service for posting short text-based messages about anything and everything, claims it’s “now a video-first platform.”
The assertion, made by the company today in a blog post that was aimed at advertisers, follows an exodus of marketers from the platform including Disney, IBM, and Apple after Musk’s assertion that an anti-Semitic conspiracy theory was the “absolute truth.” That implosion plus other missteps have caused the value of the business to plummet from its $44 billion sales price last year by more than 70% according to Fidelity, one of X’s investors.
A source at X, who asked to remain anonymous because they weren’t authorized to talk to the press, was skeptical about the blog post’s assertion of a video-focused transformation.
“We’re just starting to add in video ads with a similar thing to YouTube where you can skip ahead after five seconds,” Musk said.
Yet many users complain that many ads are from low-quality marketers pitching counterfeit luxury goods and fake Keto Drops endorsed by Shark Tank.
Elon Musk discussed his vision and features for a Twitch competitor while playing Diablo online for 3 hours
The original article contains 552 words, the summary contains 184 words. Saved 67%. I’m a bot and I’m open source!
I haven’t visit twitter/X for a while. A “video-first platform” typically supports live streams, captions/subtitles and 4k videos. Does X supports these?
Best I can give you is low quality videos with a max length of 2:20 that occasionally lose audio sync, and sometimes the audio decides it doesn’t want to work at all.
Twitter can show videos?
Press X to doubt
So can we now stop embedding Twits in articles instead of simply including the pictures?
Musk is to Zuckerberg what Donald Trump is to Sheldon Adelson. They’re in the same business, but one is a ruthless, highly-adapted predator owning the industry and making a killing, while the other is a large adult failson frittering away his inheritance cosplaying as the other guy and managing to go bankrupt running a casino.
The only thing worse than its video player are the literal nazis on the site, has he tried watching video there? To call it dogshit would be an insult to dogshit, which can presumably be useful as fertilizer.
Free speech
Paradox of tolerance and all that. You want a tolerant site? Can’t allow Nazis.
Secondly, there was a wave of banning of leftists and journalists recently, it’s very much only free speech for the right there.
It’s really wild to go from real life, where I don’t know anyone who uses twitter, to online where people are very interested in what’s happening to it.
Do these people not know a ton of viewership for news shows is that the channel is just on? Who’s gonna go to twitter and watch Don Lemon talk about stuff if they have to seek it out? Maybe they think it’s a built-in audience because people are there so surely they’ll watch?
Basically it’s content that expires quickly that isn’t “just on” anywhere. I’m no genius but I wouldn’t count on it working.
It’s an interesting claim.
I don’t think I’ve ever seen a platform struggle more with video than Twitter. Everything looks like it’s using RealPlayer. It’s the only platform where the Japanese wouldn’t have to censor their porn before uploading.
Reddit video…
I doubt their server infrastructure will hold after all the shenanigans Elmo pulled with it.
Video streaming is a lot more taxing than text.
With this guy, I can only assume he’s saying so because video ads generate more profit.
Twitter has no skin in the video serving game and they have no USP there (aside from famously allowing porn). When he realizes the folly of his actions, he’ll do another U-turn like the many he’s done since purchasing Twitter.
I didn’t know this guy’s character before he bought Twitter but am not fully convinced he’s but a charlatan who’s always trying to seek the popular ‘vote’ as a billionaire.
