The claim is a major departure for the service, which has long been known as a destination for posting short snippets of text.
Xitter is running out of feet to shoot itself in.
Meta already did the “pivot to video” scam. I doubt most media outlets are going to fall for it again.
This is the best summary I could come up with:
Elon Musk’s X, long known as a service for posting short text-based messages about anything and everything, claims it’s “now a video-first platform.”
The assertion, made by the company today in a blog post that was aimed at advertisers, follows an exodus of marketers from the platform including Disney, IBM, and Apple after Musk’s assertion that an anti-Semitic conspiracy theory was the “absolute truth.” That implosion plus other missteps have caused the value of the business to plummet from its $44 billion sales price last year by more than 70% according to Fidelity, one of X’s investors.
A source at X, who asked to remain anonymous because they weren’t authorized to talk to the press, was skeptical about the blog post’s assertion of a video-focused transformation.
“We’re just starting to add in video ads with a similar thing to YouTube where you can skip ahead after five seconds,” Musk said.
Yet many users complain that many ads are from low-quality marketers pitching counterfeit luxury goods and fake Keto Drops endorsed by Shark Tank.
Elon Musk discussed his vision and features for a Twitch competitor while playing Diablo online for 3 hours
The original article contains 552 words, the summary contains 184 words. Saved 67%. I’m a bot and I’m open source!
Musk is to Zuckerberg what Donald Trump is to Sheldon Adelson. They’re in the same business, but one is a ruthless, highly-adapted predator owning the industry and making a killing, while the other is a large adult failson frittering away his inheritance cosplaying as the other guy and managing to go bankrupt running a casino.
Twitter videos don’t even load half the time on mobile browsers.
It’s really wild to go from real life, where I don’t know anyone who uses twitter, to online where people are very interested in what’s happening to it.
Do these people not know a ton of viewership for news shows is that the channel is just on? Who’s gonna go to twitter and watch Don Lemon talk about stuff if they have to seek it out? Maybe they think it’s a built-in audience because people are there so surely they’ll watch?
Basically it’s content that expires quickly that isn’t “just on” anywhere. I’m no genius but I wouldn’t count on it working.
It’s an interesting claim.
I don’t think I’ve ever seen a platform struggle more with video than Twitter. Everything looks like it’s using RealPlayer. It’s the only platform where the Japanese wouldn’t have to censor their porn before uploading.
I doubt their server infrastructure will hold after all the shenanigans Elmo pulled with it.
Video streaming is a lot more taxing than text.
Reddit video…
With this guy, I can only assume he’s saying so because video ads generate more profit.
Twitter has no skin in the video serving game and they have no USP there (aside from famously allowing porn). When he realizes the folly of his actions, he’ll do another U-turn like the many he’s done since purchasing Twitter.
I didn’t know this guy’s character before he bought Twitter but am not fully convinced he’s but a charlatan who’s always trying to seek the popular ‘vote’ as a billionaire.
It’s amazing watching a platform with no substantial competitor kill itself so badly. AltaVista was killed by Google, MySpace was killed by Facebook, Twitter is killed by the ramblings of the lunatic who bought it.
You seem to be taking pleasure in it, but the fact is this was the plan from the moment he was locked into the purchase. Buy the business, run it into the ground, destroy the platform that people use to organise on. On the way down, try a bunch of shady shit and see what they can get away with - this will be the new standard for any platform that comes next.
I can’t wait for X to transition finally into “no longer existing”
Thing is, it probably won’t. MySpace is still around. LiveJournal is still around. Big social media platforms don’t tend to stop existing. But they do stop being culturally and socially relevant, and that’s what I hope comes sooner rather than later to Twitter: irrelevancy.
Honestly if Elon The Musky Husky wanted to rebrand twitter as a competitor to Youtube, there’s a 10% chance I might start using the platform, which is 10% more than usual.
A few months back and he was driving his employees to produce banking apps and god knows what else. I wonder what they think of their mercurial asshole boss who’ll demand everything all at once.
It’s “just” programming, how hard are can it be the program the app that does everything? /s
X the christofascist platform what?
“Pivot to video” - How many popular sites turned to shit and died 15 years ago.
This might work but on the other hand, the brand name “X” doesn’t have a nice ring for the younger generation unlike TikTok or even Vine. “X” is so… Gen X…(sorry, boomer for the young 'uns for everything before 2010).
Gen X is not boomers. Gen X is the “lost generation” which is ironic considering the context here. They were between boomers and millennials, and are typically the parents of millennials and some gen z.
If they are parents of millennials, then only of the youngest I think. I am an older millennial (born 1986) and my parents are 65 and 71 (thus being “boomers”).
