When she was in fifth grade, Scarlett Goddard Strahan started to worry about getting wrinkles.

By the time she turned 10, Scarlett and her friends were spending hours on TikTok and YouTube watching influencers tout products for achieving today’s beauty aesthetic: a dewy, “glowy,” flawless complexion. Scarlett developed an elaborate skin care routine with facial cleansers, mists, hydrating masks and moisturizers.

One night, Scarlett’s skin began to burn intensely and erupted in blisters. Heavy use of adult-strength products had wreaked havoc on her skin. Months later, patches of tiny bumps remain on Scarlett’s face, and her cheeks turn red in the sun.

“I didn’t want to get wrinkles and look old,” says Scarlett, who recently turned 11. “If I had known my life would be so affected by this, I never would have put these things on my face.”

The skin care obsession offers a window into the role social media plays in the lives of today’s youth and how it shapes the ideals and insecurities of girls in particular. Girls are experiencing high levels of sadness and hopelessness. Whether social media exposure causes or simply correlates with mental health problems is up for debate. But to older teens and young adults, it’s clear: Extended time on social media has been bad for them, period.

    • Zozano@lemy.lol
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      18 days ago

      I am absolutely positive that reading this comment was a white cis male’s fault.

  • Anderenortsfalsch@discuss.tchncs.de
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    19 days ago

    Knowing how expensive these products are, how can a ten y.o. afford them? And on top how can parents not have a clue what she is spending her money on?

    • girlfreddy@lemmy.caOP
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      19 days ago

      Kids should be allowed a level of privacy and should be allowed to make mistakes. Otherwise we’re raising kids who don’t understand what conseqences really are.

      That said, the parents don’t seem to be discussing important things with their daughter here … like how fucking stupid and dangerous TikTok really can be (and often is).

      • Rev3rze@feddit.nl
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        19 days ago

        Don’t know about you, but preteen me wouldn’t be very impressed by an adult saying something as vague as “it can be dangerous”. We understand the danger and even then fall victim to it in some way or other, how can we expect a child to navigate that landscape of insecurities and marketing in any healthy way.

        The answer is we can’t and we’re all suckers for letting predatory marketing techniques such as influencers and highly targeted ads run rampant in our daily lives.

  • some_guy@lemmy.sdf.org
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    17 days ago

    By the time she turned 10, Scarlett and her friends were spending hours on TikTok and YouTube watching influencers tout products for achieving today’s beauty aesthetic: a dewy, “glowy,” flawless complexion. Scarlett developed an elaborate skin care routine with facial cleansers, mists, hydrating masks and moisturizers.

    Failure of parenting.

  • Zozano@lemy.lol
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    18 days ago

    I mean, yeah, it’s awful, but why did they use a picture of some woman in her fourties as the article banner?

  • I Cast Fist@programming.dev
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    18 days ago

    The algorithm is working as intended.

    Skin care was not on Mia’s radar until she started eighth grade last fall. It was a topic of conversation among girls her age — at school and on social media. Girls bonded over their skin care routines.

    The beauty industry has been cashing in on the trend. Last year, consumers under age 14 drove 49% of drug store skin sales, according to a NielsonIQ report that found households with teens and tweens were outspending the average American household on skin care.

    What the fucking fuck are parents doing? Encouraging this shit?

  • Sam_Bass@lemmy.world
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    18 days ago

    Vanity doesnt have an age limit. Kids are the most impressionable members of society no matter how jaded they act. It is our adult duty to shepherd them as they learn and not condemn them for the experience or lack thereof

  • schnurrito@discuss.tchncs.de
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    18 days ago

    Why would someone aged 10 or 11 ever think, even for one moment, that anti-aging products (any, whatsoever, at all!) are something they might need?!

    “kids shouldn’t be on the Internet” “we need to regulate social media” “we need to ban the sale of this or that to young people” blahblahblah - no, we apparently need to teach kids basic common sense, such as that if you aren’t even fully grown yet, you definitely do not need anti-aging products

    • Malidak@lemmy.world
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      18 days ago

      Of course kids don’t have basic common sense. It develops with experience and from the things we teach them. That’s why you don’t leave them on social media completely unsupervised. They learn stupid shit from influencers because they don’t have any filters yet.

      There is a reason kids don’t have full rights. Don’t judge them like they’re adults. It’s our responsibility to protect them.

  • solsangraal@lemmy.zip
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    19 days ago

    not enough people in this thread are condemning the actual root problem, which is the socially constructed bullshit standard of “if you look like you’re over 35, then no one wants anything to do with you.” especially if you’re a woman. it’s been this way for many generations. way before social media or influencers.

    • RecluseRamble@lemmy.dbzer0.com
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      19 days ago

      While you’re right about the beauty standards the actual root problem here is

      By the time she turned 10, Scarlett and her friends were spending hours on TikTok and YouTube

      Thank your shitty parents, girl. They don’t give a shit what you do.

    • FireRetardant@lemmy.world
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      19 days ago

      I agree with your points here but i think access to social media is exposing youth to that standard and the aceess to the products at an earlier age. This effect could also bleed into men in the sense of their standards for beauty become more unrealslistic as the top models are all they want on their screens.

    • capital_sniff@lemmy.world
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      19 days ago

      I don’t think it is unreasonable to expect women to have the bodies of a 20 year old while displaying the intelligence and maturity of someone past their early 30s.

    • Mr_Blott@feddit.uk
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      19 days ago

      I’ll get abuse for this, but there’s no escaping the fact that the other root problem in this is seriously shit parenting

  • interdimensionalmeme@lemmy.ml
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    19 days ago

    Kids are becoming incredibly dumb, that’s a problem. Why are kids so dumb nowadays and what can be done ?

    Maybe send bad parents to prison for being so bad at parenting that they allow 10 year olds to touch computers and watch poisonous advertisements ?

  • VerbFlow@lemmy.world
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    19 days ago

    This worldwide obsession with anti-aging is a plague. It has to fucking stop. Everytime I hear someone calling women over 30 “old hags”, I can’t help the feeling that they’re pedophiles. Just let girls age normally, for fuck’s sake!

  • nifty@lemmy.world
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    18 days ago

    Using anti-aging products at a young age will have the opposite effect because of increased exposure to different irritants in various products. Whatever you use isn’t necessarily good for your skin, esp if it causes inflammation. But ime the best anti-aging is eating healthy and exercise.

    • Lupus@feddit.org
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      19 days ago

      The only good shit is coming to terms with the inevitable passage of time and to not stigmatize the process of aging. We’ll all get wrinkles eventually, get used to it.

      • cheese_greater@lemmy.world
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        19 days ago

        It seems like a crazy vanity project to actually spend a lot of time/money/resources on buying time for this crap. If someone doesn’t have some crows eye thingies, it often means they basically never smile and laugh

        Fuck that haha

      • mzesumzira@leminal.space
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        19 days ago

        I’m fine with getting wrinkles and I still keep my skincare going. When I don’t, my skin gets very dry and fills with pimples.

        There’s a middle ground here.

        • Lupus@feddit.org
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          19 days ago

          Oh yeah, i’m not talking about stuff for a healthy skin, dry skin is massively annoying, I have a skincare routine for that too. But the obsession with everlasting young skin is unhealthy.

      • stoly@lemmy.world
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        19 days ago

        It can destroy your skin and your liver even when used properly.

        Edit:nm I’m thinking of an acne drug.

  • irotsoma@lemmy.world
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    19 days ago

    It’s not social media that is the problem. It’s capitalism. Social media is no different from the snake oil sales person, door to door sales people or Avon parties of the past. The problem is that kids aren’t educated about how to deal with capitalistic greed that will do everything to convince you something is wrong with you in order to sell you the cure and are then allowed access to the Internet without that education. And the sales people don’t face any consequences for marketing to children because they just pretend not to know and don’t have to look them in the eye, so it’s easier to be unethical without consequence.

  • Corvidae@lemmy.world
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    18 days ago

    All you young people need to know you’re gorgeous just as you are. You don’t need products to make yourself beautiful, don’t believe the advertising.