Gary M. Zalewski is listed as the inventor. He is listed on 99 patents, several of which are related to increasing advertising proliferation and penetration. He’s basically a driver of enshittification. My favorite was “System and method for taking control of a system during a commercial break”. Can’t have the plebs changing channels!
I mean, Telly is giving away TVs that have a camera and second screen to play ads. Sony might not think they could get away with it a decade ago, but consumers seem to slowly accept more bullshit over time so I could definitely see their calculus changing in the future.
Oh it has a second screen… have to answer ~100 questions about your viewing habits to get it… so they must only ship to likely profitable demographics. Yeah pretty much hate it :D
Honestly I think it’s just a shit idea. Only way I could see it flying is if you heavily (or completely) subsidized the cost of the television. There’s already a company giving away free ad supported TVs.
Oh yeah it’s obviously a shit idea, but that generally doesn’t stop executives when they think there’s money to be made – considering how eg. YouTube’s trying to stop you from blocking ads and will apparently start showing ads when videos are paused, requiring attention seems like a logical next step to drive that CPM up to fund the CEO’s new yacht
It’s crazy that this is real. It looks like a comic someone would make to make fun of the idea. Like the fact that they’re watching some guy shoot someone, then the burger commercial comes on and the guy stands up and cheers “McDonalds!” Before sitting back down to watch more of guy shooting other guy.
This is peak “dumb Americans” humor, and they’re using this unironically to describe their business idea.
I’m actually somewhat surprised that “smart” TVs and phones don’t already have attention-aware ads
Oh Sony is all over it, here’s one of the diagrams of their patent.
Gary M. Zalewski is listed as the inventor. He is listed on 99 patents, several of which are related to increasing advertising proliferation and penetration. He’s basically a driver of enshittification. My favorite was “System and method for taking control of a system during a commercial break”. Can’t have the plebs changing channels!
I looked him up on LinkedIn and he looks exactly like you’d imagine. Fuck you, Gary. Fuck you.
If you don’t say it, the commercial never ends
There is nothing that I want to watch badly enough that I would put up with this behavior.
From like 15 years ago. If they were gonna do it they would have done it by now.
I mean, Telly is giving away TVs that have a camera and second screen to play ads. Sony might not think they could get away with it a decade ago, but consumers seem to slowly accept more bullshit over time so I could definitely see their calculus changing in the future.
Oh it has a second screen… have to answer ~100 questions about your viewing habits to get it… so they must only ship to likely profitable demographics. Yeah pretty much hate it :D
Yeah it’s awful, I really hope they fail but I’m not entirely sure they will. Most people who sign up are probably pretty good advertising targets.
Here is an alternative Piped link(s):
second screen
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I’m open-source; check me out at GitHub.
But they haven’t released a TV with that feature yet though, and if I remember right that patent’s fairly old – something like 10–15 years.
Wonder what’s kept them from actually doing it. Maybe even Sony suits understood it’d be a fucking disaster from a marketing perspective?
Edit: the patent was filed in 2009
Honestly I think it’s just a shit idea. Only way I could see it flying is if you heavily (or completely) subsidized the cost of the television. There’s already a company giving away free ad supported TVs.
https://www.google.com/url?sa=t&source=web&cd=&ved=2ahUKEwjxj_HNhtqGAxUcIjQIHX7BCiYQFnoECBEQAQ&url=https%3A%2F%2Fwww.telly.com%2F&usg=AOvVaw0alFgFQTc-6Uz1bt-Q55d1&opi=89978449
This doesn’t end well
ive been wondering for a while how hackable the telly is
Oh yeah it’s obviously a shit idea, but that generally doesn’t stop executives when they think there’s money to be made – considering how eg. YouTube’s trying to stop you from blocking ads and will apparently start showing ads when videos are paused, requiring attention seems like a logical next step to drive that CPM up to fund the CEO’s new yacht
Came here to post that too.
Did Sony used “MacDonald’s” brand in a patent diagram? Can you link the source?
Yeah absolutely, here’s the filing:
https://patents.google.com/patent/US8246454?oq=8246454
I would destroy my television and burn the house down before I yell McDonald’s to keep watching something.
Please drink verification can to continue destroying your TV
It’s crazy that this is real. It looks like a comic someone would make to make fun of the idea. Like the fact that they’re watching some guy shoot someone, then the burger commercial comes on and the guy stands up and cheers “McDonalds!” Before sitting back down to watch more of guy shooting other guy.
This is peak “dumb Americans” humor, and they’re using this unironically to describe their business idea.
Always was, welcome to capitalism
Something tells me you haven’t drank your daily verification can of mtn dew
Kneel before your McGod
wait what the fuck this is actually real