There’s a podcast by two stand up comedians here in Estonia (well, WAS a podcast, now that Ari Matti is in the US and gathering international fame - no new episodes in months) where one of the very first episodes discussed this: Having a common enemy brings people together more than anything else they have in common.
“Oh we both went to the same school? Yeah, cool…”
“Wait, you ALSO hate that person? Of course you do, how could you not, they’re terrible… Have you noticed how they speak? It’s so weird…”
IS he promising universal housing and food? Big if true.
Estonians pay a nearly 50% tax on salaries, we get universal healthcare and education, but not the other stuff you listed. Would definitely be way happier if we got that. Happier than a couple of euros more post-tax salary could make me.