I have “unlimited” with the handbook specifically saying we’re to take at least four weeks a year, and it’s the first time in my career I’ve actually been getting time off because of it. Everywhere non unlimited it was never actually approved and I’d get a lousy check every year for it. You know what’s way better than money? Time off.
If you and your coworkers aren’t using your benefit perhaps you all should discuss it and work out reasonable minimums you all expect to take and then take it. And don’t judge your coworkers for taking any of it.
It also is likely costs that are having to be done anyway because of web based sales or other distribution channels. So it’s even worse that Apple and Google act like they’re providing so much when they’re literally just preventing businesses from using their existing infrastructure.