Ford Motor Co. has begun cutting orders from battery suppliers to stem growing electric-vehicle losses, according to people familiar with the matter, as it throttles back ambitions in a rapidly decelerating market for plug-in models.
Automaker is shifting its strategy for EVs as demand wanes
Suppliers in South Korea, China grapple with unsold inventory
give them a break - it’s taking all their time, money and energy to lobby for cheap, high quality, long range, compact vehicles made in Asia to be banned from the US or tariffed into oblivion.
Large corps like this barely “work” as in function not labor.
There’s like 25 people holding these companies together and not a single fucking one is upper management…
I mean, let’s be real, Ford isn’t losing 100k/ev, their EV division has lost $100k/EV sold so far. It takes a lot of initial capital to get factory lines off the ground. Plus all the R&D that goes into turning and electric Edge into a “Mustang” and making an EV truck that fits the F150 mold.
They are chasing the dragon of early adopters that were willing to drop $100k on a platinum trim truck. There aren’t anymore left. What the market needs is an electric maverick, and a return of the electric Focus. Both could be done for less than $30k and they would sell like crazy. But Ford is stuck thinking EV = premium, when there aren’t many people left with premium budgets, at least until the economy improves for the masses again.
Ford losing $100,000 per car while Tesla reportedly is at like a 30% margin per vehicle.
Something tells me Ford isn’t actually trying.
give them a break - it’s taking all their time, money and energy to lobby for cheap, high quality, long range, compact vehicles made in Asia to be banned from the US or tariffed into oblivion.
Large corps like this barely “work” as in function not labor. There’s like 25 people holding these companies together and not a single fucking one is upper management…
I mean, let’s be real, Ford isn’t losing 100k/ev, their EV division has lost $100k/EV sold so far. It takes a lot of initial capital to get factory lines off the ground. Plus all the R&D that goes into turning and electric Edge into a “Mustang” and making an EV truck that fits the F150 mold.
They are chasing the dragon of early adopters that were willing to drop $100k on a platinum trim truck. There aren’t anymore left. What the market needs is an electric maverick, and a return of the electric Focus. Both could be done for less than $30k and they would sell like crazy. But Ford is stuck thinking EV = premium, when there aren’t many people left with premium budgets, at least until the economy improves for the masses again.