EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • dlpkl@lemmy.worldEnglish
    0·
    6 months ago

    I’d be okay with this if they made those games cheaper. But no, I have to pay $94 CAD for a shit live service game that I don’t even have the rights to and which the online service may be terminated at any time. Fuck EA and their monopoly on sports games.