By Brian Bienkowski Kraft Heinz, the food giant behind dozens of popular brands including Oscar Mayer, Jell-O, Velveeta and Kool-Aid, will not launch any new foods with synthetic dyes and will remove the dyes from its current products by the end of 2027, the company said Tuesday.
Oh boy, the return of crushed bugs for food dye
That dye has never stopped being used, you know. You have almost certainly been eating food with this dye for your entirely life. You likely have products in your home with this dye in it right now. Red candies, red velvet cake, red drinks, strawberry or raspberry yogurts, maraschino cherries, ice creams, some sausages or faux crab meat, too. It is a very common dye.
When it became big news a few years back, the main problem was not that it is made from bugs. The problem was that it was being used in ostensibly vegan products, making it not actually vegan. The big target at the time was Starbucks for their pink drink (I believe). But most companies didnt ever change anything.