Mark Penn’s Microtrends: The Small Forces Behind Tomorrow’s Big Changes
Malcolm Gladwell’s Tipping Point: How Little Things Can Make a Big Difference
I especially like Gladwell’s book, and his other books as well. Blink is another favorite of mine. I haven’t read Penn’s book in a long time, it may be getting a little dated.
Two books:
Mark Penn’s Microtrends: The Small Forces Behind Tomorrow’s Big Changes
Malcolm Gladwell’s Tipping Point: How Little Things Can Make a Big Difference
I especially like Gladwell’s book, and his other books as well. Blink is another favorite of mine. I haven’t read Penn’s book in a long time, it may be getting a little dated.
I read Gladwell already, which has its issues but taking at face value with a pinch of salt is good. I’ll check out the other one, thanks!