Probably because an option like soy milk costs over twice as much per volume when compared to cow milk at the consumer level, so therefore any rational person would expect a drink made with the more-expensive non-dairy ingredient to cost more.
To me it’s not defending Starbucks as much as it is defending common sense.
What if they removed all reference of the word “dairy” from their products and made the consumer choose the beverage ingredients item by item, and each ingredient has a different price relative to the cost?
Twice as much per unit volume sounds like a lot, until you think about how much volume is used in the coffee, and how much the coffee sells for. They aren’t barely scraping by on their profit margins.
Probably because an option like soy milk costs over twice as much per volume when compared to cow milk at the consumer level, so therefore any rational person would expect a drink made with the more-expensive non-dairy ingredient to cost more.
To me it’s not defending Starbucks as much as it is defending common sense.
What if they removed all reference of the word “dairy” from their products and made the consumer choose the beverage ingredients item by item, and each ingredient has a different price relative to the cost?
Twice as much per unit volume sounds like a lot, until you think about how much volume is used in the coffee, and how much the coffee sells for. They aren’t barely scraping by on their profit margins.