Monitization doesn’t have to be so painful. You make it sound like it’s a very natural evolution. There’s some serious greed involved here. The shift from growth / investment doesn’t have to progress into such a squeeze for users. Reddit isn’t aiming to operate on margins. If the nerds were in charge the goal would be to cover development, costs, and upkeep while paying hard working people fair salaries. The goal is pure profit maximization now. The people behind these changes aren’t hiding much. Spez isn’t a well meaning genius trying to keep his coffee cup full while he codes. He’s a corporate shill piece of shit. I don’t buy these apologetics.