As the car industry’s largest hybrid pusher, Toyota says it is better positioned to just buy credits to close the EPA gap rather than “waste” money on BEVs, its CEO said.
Nokia was way more dominant in the phone market than Toyota in the automotive industry. Yet, when it was time to jump on the new technology that everyone else was jumping on (android), they fell into the sunk cost fallacy and stood by their own, outdated tech (symbian). That promptly got them bankrupt. Toyota may still change its course, but if they wait too long, they are going to end up just like Nokia did.
Nokia was way more dominant in the phone market than Toyota in the automotive industry. Yet, when it was time to jump on the new technology that everyone else was jumping on (android), they fell into the sunk cost fallacy and stood by their own, outdated tech (symbian). That promptly got them bankrupt. Toyota may still change its course, but if they wait too long, they are going to end up just like Nokia did.