A social media backlash to media reports that said fast-food chain Wendy’s had plans to increase menu prices during its busiest hours shows a limit to where, when and for what U.S. consumers will trade more cash for convenience.
Sure, but in that situation, the surge price becomes the new base price, and you wind up with the same thing just reframed as a low demand discount instead of a peak demand increase.
Sure, but in that situation, the surge price becomes the new base price, and you wind up with the same thing just reframed as a low demand discount instead of a peak demand increase.
Which is what they’ll ultimately do later on when this blows over.
Pretty much the entire US economy has been surge-based pricing since 2021 in that case.