Everyone assumed this was the surge pricing model, but milking a wallet via a promo engine model is what is more common in retail.
Their PR talked about saving money and luring customers in. I’ll wager that an algorithmic promotion engine was the real play. It would pull customers away from the competition during peak hours, and it would make people buy more by thinking they’re getting a deal.
True, but all they said was “dynamic pricing.”
Everyone assumed this was the surge pricing model, but milking a wallet via a promo engine model is what is more common in retail.
Their PR talked about saving money and luring customers in. I’ll wager that an algorithmic promotion engine was the real play. It would pull customers away from the competition during peak hours, and it would make people buy more by thinking they’re getting a deal.