I don’t think phone makers are that close to ad companies.
It’s most likely the same thing as a truck- people say they don’t want this insecurity driven monstrosity, but test after test, people buy the bigger one.
Google is not interested in a larger screen size so that more ads that otherwise wouldn’t have been scrolled to can count as an impression. Given 95% of apps are scroll based anyways, you would get what - a couple percent more impressions on ads the user wouldn’t have scrolled past before closing their phone?
No, this is not the main reason, especially when you consider every major phone brand on the market is going this way.
It’s obviously a case of “consumers see big and click buy” (see: cars) and “big phone means more battery life and better specs we can market”.
I don’t think phone makers are that close to ad companies.
It’s most likely the same thing as a truck- people say they don’t want this insecurity driven monstrosity, but test after test, people buy the bigger one.
I have a Pixel. It is literally made by one of the largest advertising companies in the world.
Google is not interested in a larger screen size so that more ads that otherwise wouldn’t have been scrolled to can count as an impression. Given 95% of apps are scroll based anyways, you would get what - a couple percent more impressions on ads the user wouldn’t have scrolled past before closing their phone?
No, this is not the main reason, especially when you consider every major phone brand on the market is going this way.
It’s obviously a case of “consumers see big and click buy” (see: cars) and “big phone means more battery life and better specs we can market”.
Google?
Ironically they still have a small phone