Florida’s new attorney general has filed a federal lawsuit against Target, claiming the discount store chain “misled investors” by promoting diversity, equity and inclusion initiatives that prompted a backlash and ultimately cost shareholders.

Summary

Florida Attorney General James Uthmeier filed a lawsuit against Target, alleging that the retailer misled investors by promoting its diversity, equity, and inclusion initiatives.

The suit contends that Target’s previous DEI efforts, including its Pride month merchandise, sparked backlash that harmed sales and shareholder returns.

Uthmeier, appointed by Gov. Ron DeSantis, claims the company violated the Securities Exchange Act by failing to disclose the known risks associated with its DEI strategy.

He vowed to use the state’s legal power to challenge what he described as “offensive political theatre” and push for an America-first corporate agenda.

  • Monkey With A Shell@lemmy.socdojo.comEnglish
    0·
    2 days ago

    So wait a damn minute here. Target, a MN company, had (past tense) an expansive DEI program that they recently scrapped following along with the trend from multiple other outfits.

    Unlike many other places the public actually got mobilized in some level to show they’re pissed off at Target for ditching the program and refusing to shop there.

    NOW the FL attorney general decided they should try and file a suit against them for being ‘woke’?

    What kind of backwards response is that? It hardly even makes sense from a political theater perspective much less in any practical way. Fascists, still unable to find their own ass with both hands and a flashlight…

    • Habahnow@sh.itjust.works
      0·
      2 days ago

      Idk, this recent target change feels too recent. Is there evidence that their DEI rollback has received a bunch of backlash? I don’t think putting themselves in this situation would bring back sympathy compared to any other number of things that don’t involve legal troubles.

      I’m betting this is the rights way of making an example of a DEI company, “you ever do this, we will come after you, whether you undo it later or not”

      • TehWorld@lemmy.worldEnglish
        0·
        2 days ago

        I’ve been pushing more to spend at Costco and less at Target. These recent announcements have me leaning even harder into that previous plan. Before I Was ambivalent about Target, now Ill generally go out of my way to avoid it.

        • Habahnow@sh.itjust.works
          0·
          1 day ago

          Things are looking good. As the article states, there will still need to be more time before we see if it has a longer term financial impact.

          I appreciate the link!

    • cm0002@lemmy.world
      0·
      2 days ago

      What kind of backwards response is that?

      Have you met a conservative? It’s not even a fat right thing lmao