There are hundreds of more or less similar land listings in the city. Their average price is $x/m2.
To make this land unique, owner worked on the land and made it look pretty. It is no longer a pure investment decision for the buyer. It is has recreational value.
Owner wants to sell at $3x/m2.
Can marketing make that happen?
Marketing can mean showing this listing to 1M people like Ryan Serhant does on Youtube.
I know this isn’t the point of your question, but in many states recreational land gets its own zoning classification. An the value of recreational lots is much more situational than other types - often worth less than other zoning because its harder to sell.
this one is agricultural land
i wish it had zoning :)