This has to be the idea of the century
again?
Just get the confusing branding over with and call it “Intelligence for Windows Live Business Premium”
Pro max plus
I mean that’s standard practice. If a feature, product, or company develops a bad reputation, just rename it. If your market is large enough there will be enough people not paying attention to not realize it’s the same product.
“have you tried painting it pink, then maybe they will like it”
Bro looked at apples corny branding and envied it 😭🤞
As always, Microsoft is always one step behind apple.
At least apple intelligence was a little clever, its abbreviation is still “AI”
But windows intelligence? That just sounds fucking stupid. As an operating system windows is not known for its intelligence. Stupid slow, bloated, spying sack of shit software.
They should’ve looked at their star software product: Microsoft access.
Now presenting: Access Intelligence
Give it another 6 months and it’ll be “Skynet for xbox” or something similarly worse.
That would be an oxymoron.
Wii
Copilot is fantastic branding tbh. It’s like the MBAs want change for the sake of keeping their jobs.
I agree. In a vacuum, Copilot is a good name, potentially S tier. Too bad they shoved it in everyone’s face and made us all hate it. Now they have to rebrand and hope we don’t hate that too. Spoiler, we will.
Don’t even know why they think rebranding it will work
People aren’t stupid. Referring to shit with another word doesnt make it any less gross.
don’t fool yourself. people still don’t know how to install windows. consider the outside world, not just our echo chamber
For real.
I dislike Copilot with a burning passion, but I can’t deny it’s an amazing name. The branding is superb. Because that’s what AI in an OS should be.
A copilot. One that will takeover and do the tedious things like offline translation, better screen reader functionality for the blind, better speech recognition and synthesis, etc.
Of course that’s not what MS is doing, they’re doing it to shove gimmicks down our throat and to scoop up data en masse.
Windows Intelligence is just… Ugh. Do they not get that Apple Intelligence, while still being a bit of a rubbish name, at least works because it still can be shortened to AI?
So swap “Apple” for “Microsoft” in the name, huh? Yeah, that’ll work.
Shoukd name it “Micro intelligence”.
Its still the same PR nightmare and no one wants your AI crapware Micro$oft!
Yeah I love that it’s just a shitty product, but no, go on try fixing it with ✨ rebranding ✨
This is not only for Microsoft, AI is overhyped as a whole.
It’s such a dumb name, that it makes me genuinely furious there there are people out there who have lied and impostered their way into positions where they can make such decisions, while having absolutely no clue at all what they’re even doing in the building.
Apple intelligence makes sense, because the abbreviation is AI. Pretty smart and simple if you think about it.
But Copilot is the kind of name Apple would choose for its product. Things like centre stage, launchpad, facetime… They’re all very descriptive and cool sounding names of their software products. Copilot is a great name that they’re throwing away along with Cortana because their crappy practices are crappy.
It came from github copilot, which quite literally codes alongside you, like a copilot.
Let me just windows app into my computer to see if it’s still called copilot.
And also, isn’t Copilot in other MS products besides Windows as well? Even if not now, it could be in the future. This naming would make it limiting to expand.
Microsoft is famous for nonsensical product and feature renamings. There is Microsoft 365 Copilot in their enterprise offerings, which integrates well with Copilot in Windows. And there is a tool to build your own Copilots with customized logic and data sources.
Microsoft try not to copy everything Apple does challenge: Impossible
At least “Apple Intelligence” is cute because the initials for it are A.I.
Excellent to see that Microsoft’s product strategy continues to just be a flailing mess.
First big tech slapped “powered by AI!” on everything and now - a mere 2 years later - it has been exposed as nothing but a safety risk without a tangible benefit, they’re trying their best to hide it’s mere existence while still dumping it into everything. They just can’t help it.
