Political groups and candidates are targeting young voters, who are motivated by specific policies like abortion.

Summary

Gen Z posted greater voter turnout in 2022 compared to previous generations in midterm elections. As the 2024 election approaches, campaigning continues to be directed at this generation — including outreach led by Gen Z voters themselves.

Gen Z voters are more motivated to participate in elections due to specific policy issues, particularly reproductive rights. Political groups and candidates are implementing new strategies to engage this generation, including peer-to-peer organizing and authentic messaging.

Vice President Harris has been praised for her relatable social media presence, while former President Trump has appeared on popular male-dominated podcasts.

  • otp@sh.itjust.works
    0·
    1 day ago

    To help us get to the same page, could you tell me how a TikTok trend is related to political leaders and policies?

    Trump being in charge won’t stop people from insulting white men…or from being afraid of them. And it might actually make women more afraid of men (given surrounding policy changes).