I’m genuinely curious about peoples thoughts on this.

It made sense for a while. But the branding change was 16 months ago. The URI change was 3 months ago. Everybody knows now what X is. Yet for some reason, I still see in news stories today:
“… on X — formerly known as Twitter — and said …”
I really don’t think that’s needed anymore. But I’m always one to want changes as fast and painless as possible.

So what do you think would be an appropriate amount of time to keep reminding everyone that Twitter is now X?
Months?
Years?
How many?

  • Concave1142@lemmy.world
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    8 months ago

    It will always be Twitter to me. X is a variable in a math problem… not a company name. Oh, I’m also lazy and have never used Twitter.

  • snooggums@lemmy.world
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    8 months ago

    Forever, because X looks like a placeholder and media wants to be clear so they use the name that people actually associate with that trash website. It will never just be X because it is a terrible name for a business.

    • Tujio@lemmy.world
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      8 months ago

      I think it might be this. A lot of traditional media outlets are mad about twitter becoming such a necessity for them. The old guard is mad that they have to cater to this bullshit online platform. The new guard is mad at the fact that the best outlet for breaking online news is suddenly owned and operated by a fascist.

      All of them want to say that x is bullshit, but they don’t want to actually lose the clicks/ market share that comes with it. So they keep passive-aggressively calling it twitter.

      Drunkenly thinking about it, this is kinda like calling a trans person by their dead name. Except it’s insulting a shitty company led by a shithead, so I’m cool with it.

  • xantoxis@lemmy.world
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    8 months ago

    I keep seeing people call it “X, the Everything App” and ngl it’s funny every single time

  • BigPotato@lemmy.world
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    8 months ago

    How long was Prince “The Artist Formerly Known as Prince”?

    Yeah, the rest of his life.

    Twitter probably will have the same laid upon it.

    • CoggyMcFee@lemmy.world
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      8 months ago

      How long was Prince “The Artist Formerly Known as Prince”?

      For about seven years, and then he went back to calling himself Prince again.

    • Steve@communick.newsOP
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      8 months ago

      Prince changed his name to a literally unpronounceable logo. So in that case, there was no real other option.

      • BigPotato@lemmy.world
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        8 months ago

        If we say that the accepted pronunciation of “X” is “ex” then we run into an even bigger problem than Prince’s logo.

        “Ex” User says… Is this a former user of the website or current?

        A user on the website “ex” is too long winded and sounds like I’m saying a hypothetical.

        Users on “ex” - although shorter, X is a street name for ecstacy and user is sometimes used as shorthand for drug user (e.g. User and abuser) so why should we be listening to a cracked out party kid?

        The golden ticket is “formerly Twitter” because we actually know what the fuck that one is.

        I’m willing to bet there’s at least one X user on X right now.

      • Nollij@sopuli.xyz
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        8 months ago

        Some places tried calling him “The Artist”, but it never stuck. Not even “The Artist formerly known as Prince” stuck. But “Prince” has endured to his grave and beyond.

  • Em Adespoton@lemmy.ca
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    8 months ago

    My mind keeps coming up with tag lines for X….

    X:

    … where the fruits of piracy can be found

    … - rated best for quirky images

    … where you’ll find that special someone you realized you DON’T want to spend the rest of your life with.

    Anyone got more?

    • Zier@fedia.io
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      8 months ago

      …the best coffee shop for nazis. …a modern dating app for the ugliest humanity has to offer. …bro! …this is what happens when you abuse ketamine.

  • njordomir@lemmy.world
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    8 months ago

    They really shouldn’t be allowed to name anything after a single letter. VW, BMW, ABC, TBS are all bad enough. X conflicts with too many established uses.

    • jol@discuss.tchncs.de
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      8 months ago

      None of those brands you mention are letters. They mean things, and in fact started by being called those things, but people organically shortened their names. Stress on organically. X as a name is trying so hard to sound cool and futuristic that people felt forced to adopt it, and instantly hated it.

  • MimicJar@lemmy.world
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    8 months ago

    Comcast introduced the “Xfinity” branding in 2010. I still call refer to it as “Comcast”. Any conversation I have where an ISP comes up, the word “Comcast” is used. If someone says “Xfinity”, they often follow it up with “you know, Comcast”.

    Now that’s a VERY clear brand change.

    The name “X” is a VERY confusing brand change. It will likely be called Twitter forever. In fact at some point Musk will sell or give up on “X” and I guarantee within a year the new owner will change the name back to Twitter.

    • Steve@communick.newsOP
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      8 months ago

      In that case Comcast is still the company name. Xfinity is just a branding of the consumer services division.