It is virtually impossible to remove yourself from advertiser’s rolls.
Thanks to the new CPRA regulation, you can ask companies to delete everything they know about you. Great!
Except that the way the law is written, that often includes deleting the fact that you asked to have your data removed. So the next time they get your data from a broker, (or the next time a broker gets your data), you’re right back at square one.
In theory, if you managed to send simultaneous requests to every company that’s holding your data, you could wipe the slate clean…until the next time you used a website.
There are so many data sets out there that we are all a part of. And if your data is in just a single one that didn’t get wiped, everyone will end up with it again as a matter of course.
It is virtually impossible to remove yourself from advertiser’s rolls.
Thanks to the new CPRA regulation, you can ask companies to delete everything they know about you. Great!
Except that the way the law is written, that often includes deleting the fact that you asked to have your data removed. So the next time they get your data from a broker, (or the next time a broker gets your data), you’re right back at square one.
In theory, if you managed to send simultaneous requests to every company that’s holding your data, you could wipe the slate clean…until the next time you used a website.
There are so many data sets out there that we are all a part of. And if your data is in just a single one that didn’t get wiped, everyone will end up with it again as a matter of course.