Well good, fuck ‘em. Pepsi I mean. I had a gf who was obsessed with Diet Pepsi and the price has over doubled in the past few years. In 2020, you could easily find 2 liter bottles for $0.99, $1.25. Then they went to $1.75… $2.49… $2.99. You can still find them on sale 3 for $5, not not often or all the time. I’m pretty sure that the cost of bringing Diet Pepsi to market has not increased 300%.
Well good, fuck ‘em. Pepsi I mean. I had a gf who was obsessed with Diet Pepsi and the price has over doubled in the past few years. In 2020, you could easily find 2 liter bottles for $0.99, $1.25. Then they went to $1.75… $2.49… $2.99. You can still find them on sale 3 for $5, not not often or all the time. I’m pretty sure that the cost of bringing Diet Pepsi to market has not increased 300%.
Are there extra taxes on sugarly drinks in EU countries?
It seems they do in individual countries but not EU-wide. Not very much though, it says an average of 7.5 cents a can.
So, that can not explain rise of the price then…
Sugary drink taxes don’t apply to diet sodas either
They would probably keep the same cost for diet and non-diet Pepsi and pocket the difference.