IKEA Family is a membership program, like grocery store memberships. The only real feature of the program was their 5% discount. But now, they are getting rid of it to focus on “New Lower Price offers”. I’m not holding my breath that their prices are going to come down anytime soon.
IKEA Family is worthless now. They do offer “select delivery options” with no explanation on what this means.
Per Wikipedia:
shrinkflation, also known as the grocery shrink ray, deflation, or package downsizing, is the process of items shrinking in size or quantity, or even sometimes reformulating or reducing quality, while their prices remain the same or increase.
I can’t see how furniture could ever qualify as shrinkflation, unless we’re counting something like the use of crappier materials.
IKEA profits are wayyyyy up this past year. So not sure why they’re killing off a successful marketing program.
Is this actually “shrinkflation?”
The phrase literally comes from product manufacturers who shrink the volume of their product and sell it for the same price.
This is basically a crappier loyalty program.
Hey, that’s unfair. Here in Germany we don’t get 5% discount with IKEA family. Just discount on a few select (changing) products and free coffee.
