AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.
Forgive me for being entirely unsympathetic, but I would not call being an “influencer” a “job”.
Are you a boomer?
Just because you don’t like or understand something doesn’t mean it’s not a job. I think it’s a bit ridiculous myself but at end of day it’s no different to being a celebrity for whatever reason and it’s still a job.
Nope: mid 30s, politically progressive, software engineer.
I don’t like people who make a living off of simply “being famous” either - e.g. the kardashians.
I understand exactly what an influencer is and does. I just don’t like what they do, because the vast majority of what successful influencers do is to aggressively perpetuate some of the worst aspects of social media, as well as rampant consumerism and unbounded capitalism in general.
Even as a job it’s highly overpaid. Hardly any “work” or “skill” involved yet makes millions in some cases.
Rarely, TBH. Unless you’re OK with being an absolute ass in some form or another.
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Oh no, those poor influencers … anyway …
Better than AI influencers
How about none at all? But you’re probably right that real ones are better than ai. Although ai might be more ethical than some
They terk er jerbs
This is a problem for the whole internet. I’ve made a long version of my argument here, but tl;dr as companies clutter the internet with cheaper and cheaper mass produced content, the valuable places will also get ruined. There’s an analogy to our physical world: Because we build cheap and ugly cities that roughly look the same, the few places that are beautiful and unique are also ruined, because they’re just too valuable; everyone wants to go there. I think that we’re already seeing beginning, with pre-existing companies like Reddit that have high quality human-generated content walling themselves off more and more as that content becomes more valuable.
Would you look at that, another story where I hate everybody involved.
The new Southpark on influences is good
And thus social media has reached its apex.
After a decade plus of bombarding people with a mix of whatever they desire most and whatever causes them to become emotionally invested to the point of exhaustion, we see the pinnacle innovation of social media:
A literally completely fake person selling overpriced fashion I guarantee was made in a sweatshop, that nearly no one viewing ‘her’ can afford or look good in, who receives many thirsty comments praising her as if ‘she’ will be their friend or something, who in the process of doing all this also puts out of business actual human models who are simply fake in every sense of the word that is not literal.
It is basically the most perfectly capitalist thing I can imagine. Everyone loses except the capital owners.
I mean sure, maybe it will get some people whose entire personality is “I am pretty, worship me!” to think about doing something actually useful or learning and developing a real personality.
But… we are fairly far into the predicted cyberpunk dystopia now. No its not exactly as predicted, but shockingly close in many ways.
The average consumer of content cannot tell a bot or a fake person such as Aitana here from a real one, and there will just be another after news of Aitana in particular gets around.
At this point I would say that most humans have basically failed a reverse Turing Test.
Yeah, we really are steamrolling right into a cyberpunk dystopia, aren’t we? Well, if we can even include the world “punk” there. It might as well just be cyber-capitalism in the end.
I disagree with the word “capitalist”, but in emotion and general sense you nailed it.
Just a bit sad we’re as a planet navigating Lem’s “The Megabit Bomb” and of course “Summa Technologiae” so slowly.
I mean sure, maybe it will get some people whose entire personality is “I am pretty, worship me!” to think about doing something actually useful or learning and developing a real personality.
You’d be surprised.
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To purchase more fucks visit your local bottleo.
Good. Influencers are a plague.
Good
If everyone would just stop looking at influencers, they would go away.
Ok, I’m all for worrying about the impact of AI in jobs but… Living advertisements are easy to replace, what a suprise.
People who make actual interesting and/or funny videos, those that require personal work and are a direct result of the creator’s skills or interests, are not really at risk of this.
Wow, a bunch of assholes just getting paid for showing you free stuff they got, pretending to be relatable and your friend while evading their taxes in Dubai, may be out of business. And think of those parents who won’t be able to exploit their kids by getting them free toys and exposing them to the whole world!
I don’t think I will lose any sleep over this.
People who make actual interesting and/or funny videos, those that require personal work and are a direct result of the creator’s skills or interests, are not really at risk of this.
AI has created entire episodes already. Of South Park and Seinfeld, by hobbyists. It’s not high quality today, but Pika AI just got released and with the pace of updates we will get to replacing everything soon.
They’ve chosen series with huge amounts of existing content to imitate and got bad stuff from it. I am not too worried for people making more personal content.
Yeah, maybe some time in the future you’ll get infinite serial AI content with basic entertainment value. I’d say half of Disney productions already got there without needing AI, just shotgun writing. And lots of people are already bored of it all and now only look for the good stuff.
It’ll be a good while before an AI generates an Oscar-winning script or a whole movie but most movies and TV shows are very formulaic. Would it really be that surprising if AIs were generating the entertainment equivalent of Hannah Montana in a few years? Or the latest Hallmark Christmas special (LOL)?
My guess is five years: That’s how long it’ll be before we start getting a flood of half-decent AI-generated shows/movies. Where the script is good but the animation/video are “a little off”.
I mean, come on: There’s so many successful TV shows and movies that are total shit! You think AI can’t do better with just the tiniest bit of evolutionary improvements (and better hardware)?
Edit: I expect AI videos to be a revolution! Where we finally break free from the Hollywood and “big mega” cookie cutter stories. It’ll give creative people the power to make the movies they want without heavy-handed censorship and executives that require everything dumbed down for the lowest common viewer.
It’s not AI stealing the business from humans. It’s men stealing the business from women
I prefer to think of it as leveling the playing field. You don’t have to be a 20 year old woman with the right face and body ratios to be an instagram model anymore. Anyone can! Seems like true equality to me.
Yeah let’s do this instead of banning predatory advertising lol.
