It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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I totally get it. I wish some of it was modular. My screen is too big 90% of the time. I love it for a clear view of the backup camera. It’s nice for a clear view of the map if I’m out of town. Much better than trying to fumble with that on as phone like I did before.
But I don’t have to do that often. It’s not really in the way or anything but sometimes I just don’t wanna see pixels. I can adjust it, but it’s too much of a pain to mess with.