The company claimed that members of the Global Alliance for Responsible Media coordinated to dissuade brands from advertising on X.
X filed a lawsuit on Tuesday against the Global Alliance for Responsible Media, a coalition of major advertisers, claiming that it had violated antitrust laws by coordinating with brands to dissuade them from spending money on the social media platform.
The suit, filed in federal court in Texas, claims that the coalition, known as GARM, “conspired” with leading brands, including CVS, Unilever, Mars and the Danish energy company Orsted, to “collectively withhold billions of dollars in advertising revenue” that were owed to X, then known as Twitter, in the wake of Elon Musk’s takeover of the social media company in 2022.
…
With the lawsuit, X effectively declared war on advertisers, which provide the bulk of the social media company’s revenue. Since Mr. Musk acquired the company and promised to usher in a new era of unfettered free speech, many advertisers have limited their spending on X, concerned by reports of rising hate speech and misinformation there. By pursuing legal action against GARM, Mr. Musk continued to break with the leaders of other social media companies, who have forged close relationships with advertisers and been responsive to their concerns about offensive online content.
By pursuing legal action against GARM, Mr. Musk continued to break with the leaders of other social media companies, who have forged close relationships with advertisers and been responsive to their concerns about offensive online content.
This is the most journalist way of saying “This guy is a fucking idiot.”
They like the free market until it works against them. Capitalists are glories conmen.
This shit sounds like flavor text on an item in a post-dystopian futuristic video have (the first Horizon game’s news clips come to mind)
Why doesn’t anyone like me? I know, I’ll sue them I to liking me and then I will have all of the monies - Elon
Dude looks like a taller Syndrome from the first Incredible movie.
The only point of this is to elevate the Global Alliance for Responsible Media in the right-wing propaganda machine to try to get companies to distance themselves from it. Don’t take bullshit suits like this at face value
Guess what, Melon Husk… they aren’t required to associate with you and can quite publicly boycott you, if they like.
Capitalists when the free market doesn’t do what they want.
Vote with your dollar! No! Not like that!
there are like 15 billionaires out there all conspiring together not to give me over a million dollars. I can sue them for trust activity right?
He told them to fuck off, and is now but hurt that they took his advice.
Musk is literally that kid whose mom made you include him even though nobody liked him.
What an absolutely fantastic example of “fuck around and find out.” Tell people to go fuck themselves, so they don’t want anything to do with you, and then you cry about it. It’s poetry.
Advertisers also don’t want their products displayed next to pro-Nazi content either. Can’t forget that part.
Advertisers don’t give a shit, but their customers do.
Unfortunately, Elon’s twitter account is still active.
His whole butt, even. With both Ts.
now it just sounds like a motorbutt
Yes, since Musk fired his PR team in 2020, things have gone steadily downhill for him. That was probably one of his worst decisions, considering how successful his PR team was in falsly portraying him as a tech genius and progressive visionary. Well, now it is clear to everyone that this was never even remotely true.
I wonder if he fired them because they weren’t able to recover his image after that pedophile tweet on 2018. That’s when I realized that giving him the benefit of the doubt might be a mistake. A public temper tantrum like that didn’t just show that he wasn’t any better than other billionaires, it showed he was likely worse because most of them don’t let tirades like that show from behind closed doors, if they need them at all.
I think he fired his PR team because the image they had built up for him had gone to his head. Then there was the financial success that came with it. He probably believed that he really is a genius who is not dependent on anyone but himself - he is obviously still convinced of this abstruse idea. Yet it has always been the case that Musk was the biggest problem for his companies. It really is a PR masterstroke to hide the fact that he is actually rather incompetent for so long. This man lives exclusively from the achievements of others. This is proven by the fact that he reached a settlement with the actual founders of Tesla to allow him to call himself a Tesla co-founder - which he is not. In my eyes, Musk is the personification of the most fundamental problem that our society has: He merely takes credit for the hard work and remarkable expertise of his employees in order to present all of this to the public as the achievement of a supposedly exceptional person. This is how people like Musk and Trump, for example, see themselves. However, their miserable decisions show that they are nothing of the sort. Hubris is the term psychology uses for such inaccurate overestimation of oneself.
Considering how monumentally douchey musk is… that team was probably among the best in the world. Hope whoever picked them up on the bounce is good to them. Or just good. We don’t need another musk.
Exactly.
“We want a free market!”
“Wait, not like that”
“Free to me, not free to them!”
Musk is being a little bitch about the free market?
He is really weird.
I gotta think he is represented by Bob Loblaw
Bob Loblaw wouldn’t take this case. I’m not even sure Barry would touch it.
No touching!
laugh all you want, but YOU are next, former Twitter users who refused to pay for their blue badge and had the gall to move to Mastodon or others!
LOL
