Army’s $11 Million Deal With The Rock Backfires Spectacularly

www.thedailybeast.com

Army’s $11 Million Deal With The Rock Backfires Spectacularly

www.thedailybeast.com

jeffw@lemmy.worldM to

News@lemmy.world · 3 months ago

The Army reportedly spent millions getting Dwayne ‘The Rock’ Johnson and his United Football League to drive up recruitment, only to end up losing enlistments.

https://12ft.io/https://www.thedailybeast.com/us-armys-dollar11-million-deal-with-the-rock-backfires-spectacularly?ref=home?ref=home

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3 months ago
They could have had over 4x the effectiveness by simply offering 88 18-yearolds $1 million dollars each to enlist.

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