During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.
For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.
I think this idea is even stupider than it seems, and that’s alright pretty fucking bad. I don’t think this idiot understands that people who still buy mice are people who didn’t “upgrade” to iPads or just use their phone as their only computer. We are power users, and are more likely to smell the bullshit than anyone else.