• hesusingthespiritbomb@lemmy.world
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    4 months ago

    I feel like the smartest thing for a corporation to do when asked about DEI is just to be like “in this economy, we’re focused on the fundamentals of our business”.

    Like it or not, DEI is a huge culture war issue. Unless your customer base is almost exclusively on one side, you’re gonna end up alienating a huge portion of them.

    Plus it’s not like you get some huge benefit from pushing DEI anyway. The people who like DEI have mostly realized that 99/100 times when a company says they are doing DEI it’s a cynical ploy. That McKinsey study that was supposed to prove DEI is better for business performance has been largely debunked. ESG funds are in full retreat, with many of them struggling to justify their own existence.

    If Tractor Supply respectfully demurred when asked to implement DEI in the first place, I’m sure the outrage would be virtually non-existent. Instead they’re in this bud light situation where they’re at risk of alienating both liberals and conservatives.