Interesting, but is that figure among those that actually register with the built in smart tv, or average for all purchases? The attach rate i would think for the smart features would be challenged by google and apple and roku pushing streaming sticks. The streaming sticks can probably just assume 100% attach but still seem to price with a little positive margin.
Interesting, but is that figure among those that actually register with the built in smart tv, or average for all purchases? The attach rate i would think for the smart features would be challenged by google and apple and roku pushing streaming sticks. The streaming sticks can probably just assume 100% attach but still seem to price with a little positive margin.