A purported leak of 2,500 pages of internal documentation from Google sheds light on how Search, the most powerful arbiter of the internet, operates.
The leaked documents touch on topics like what kind of data Google collects and uses, which sites Google elevates for sensitive topics like elections, how Google handles small websites, and more. Some information in the documents appears to be in conflict with public statements by Google representatives, according to Fishkin and King.
Who wants to take bets that Search itself ends up in The Graveyard soon, leaving nothing but the new AI abomination in place?
More likely they will just slowly rebrand search to more AI type things. Then slowly retire the non-AI parts in the background.
Yeah, I know a lot of the smaller, independent search engines are lacking, but the people using the “udm=14” trick to remove Google’s AI results now, as if that won’t be removed as soon as Google needs to show investors the AI is more profitable.
I could see them not letting you directly search anymore, only through the LLM bot. Because that’s been how things have been going anyway, Google seems to fully ignore literal searches with quote marks now, presumably because it doesn’t fit their vision of using natural (imprecise) language. So why not make the LLM write the search query for you in a completely opaque way?
You can search, it will just cost you $15/mo for the Google battlepass.