They also may have run the numbers and decided that social media teaches more kids to accept people regardless of race, gender, sexuality or neurotypicality than it trains to be far-right xenophobic dogshit.
I can’t really think of any other reason they’d do this. They don’t do anything unless it’s in their self interest.
Just look at it through the lens of “would this increase or decrease the profits of the gun lobby?” and everything falls into place.