besides being a big name, didn’t bring much.
Absolutely wrong. A lot of old and dated information in your post.
They have something no one else has: manufacturing, and very low price and great performance after recent driver updates. They just lack the driver stability which has been making leaps and bounds.
I do not think anyone else can enter the market, let alone with an edge.
You want to know why? Start at the bottom and look at the price of land only blocks in the region. More than likely: its the cause. The answer then becomes very simple.