I am aware. My point is more to do with how the copyright holder perceives the actions of the individual(s). If the copyright holder feels the work brings more attention to their IP in a way can be converted into sales then they are less inclined to take legal action; even if some in the community may be openly pirating. Some however miss these opportunities thinking its just another instance of unlicensed usage.
My guess is search for toddlers, whose parents handed them a phone to keep busy while they rest or do something else. They’re the only demographic that does not know how to spell, or knows too few words to search effectively. But considering the American education system this could also apply to students who are illiterate despite completing the grade every year.